Social Media News in a Nutshell #381

News from Threads

Threads has rolled out a new and expanded analytics dashboard to creators and businesses providing view counts, interaction insights, detailed analytics on the interactions, follower growth chart, and audience demographics. Threads has also introduced scheduling and making a post-draft.

X faces bans in Brazil and Venezuela

Elon Musk and Maduro have traded insults since the disputed election win, with Musk calling him a dictator?and "clown, and Maduro accusing Musk of inciting hatred, fascism, and?civil war. Musk has also closed X Office in Brazil.

Google tests AI Overviews with new link displays

They provide?in-depth informational summaries directly in the search results, without requiring them to click visit a website. As per?Google: “After extensive testing and positive feedback, in the U.S. and Search Labs globally, we’re bringing the feature to UK, India, Japan, Indonesia, Mexico and Brazil.”

Instagram tests Vertical Profile Grid layout

Moving away from the classic square thumbnails, this new format, which resembles the Reels grid, has already been implemented on some Instagram profiles. Read more!

Our Picks

SEMRush compiled a key search trends report

Examining the impact of Gen AI alongside traditional search methods, the analysis covers AI usage, youth search habits, voice search, and other emerging patterns. Meanwhile, Google enhanced its Trending Now Tool by tracking search volume spikes.

TikTok introduces new messaging features

Stickers in DMs, video stickers, and user-created sticker sets with a management platform,?the app?now also allows group chats of up to 32 participants. Additionally, TikTok partners with NCMEC to test Amber Alerts in users' For You feeds, enhancing safety measures for missing person cases.

YouTube and its long Ad Breaks on CTV

After discovering that 79% of viewers would prefer video ads grouped instead of distributed throughout a video; YouTube plans to introduce extended ad breaks to enable longer stretches of uninterrupted content.