Is Social Media The New Resume? - Showcasing your talent through creative content

Have you ever been at a networking event and introduced?yourself and the work you do and the first question is asked what's?your social media handle? (Linkedin, Instagram, Twitter) In a time where social media is now more powerful than ever and is easier for people to view your work & content, it's important to build an online brand that is well organized, intentional?& creative to attract future?employers, clients & supporters. Here are two key factors in building a successful?online?brand:?

Each social media platform has a different?audience and calls for different?types of content to be created for each. For example, the content you may put on instagram?may not be perceived?in the same manner on linkedin therefore you will need to find different ways to create using the same message. This calls for your various accounts to have a unique identity?that your followers will remember?you by. Your page should have a consistent?theme or message that daily or weekly your followers are looking forward to. In addition to having a theme this theme should be strategically targeted?to the audience you would like to reach. If your page is centered around mental health you should focus on building?a core audience of fellow therapists, counselors, mental health authors & speakers, & mental health supporters. Having engaging content sparks the interests of others who may be seeking what you're offering, job recruiters looking to recruit?in your field. The key point in this is to stay consistent with your message, providing value to like minded individuals?in your field.?

Next, creating engaging content in a unique way is the formula to going viral & attracting a larger audience. With all of the technology we have at our disposal and editing software available there should be no excuses to not tap into your creative bag when making content. You have to put into the perspective of someone viewing your profile, you're not the only person offering information or services on a specific topic, so how do you build a following and engage your audience? Be fun, be different, be creative but most importantly be with your content creating skills.?People love a good story behind the brand, exposing your followers?to your personality. Find different?ways to deliver your message, if you're a mental health speaker do live free sessions with clients or other mental health leaders showing people what a session of therapy?looks like up close in person. Do a skit on mental health from a commercial, or your favorite movie. Think of something that will spark minds and influence others to repost and tell a friend.?

Believe it or not people before they choose to book you for services?or even hire you, they observe your social media profile to ensure your brand resonates with their message. With social media?being the quickest way to learn more about a person, give them something worth looking at and keep them coming back to learn and be inspired by your platform's message.?

Having trouble with building an online brand? Let's connect to develop your social profiles.?

The future is now, get ahead of your career and elevate?your online status. - Sebastian Sanders?