Social Media: A Necessary Investment

Dear Readers,

As a mom navigating the whirlwind of teenage driving adventures—yes, we've survived three car accidents in just six months!—I understand the juggling act many of you face, especially when it comes to budgeting for social media in times when every penny counts.

This month’s edition of The Social Scoop dives into a crucial question: How much should small businesses budget each month for social media marketing? With belts tightened, understanding the real cost of effective social media marketing is more important than ever.

Social Media: A Necessary Investment

Long gone are the days when a small budget could yield big growth on social media. We're no longer in the era of $300-$1,000 monthly budgets doing the trick. Today, the digital landscape demands more creativity, more engagement, and yes, more investment if you aim to see real returns on Engagement (ROE) and Investment (ROI).

Budgeting for Growth: Three Options

The Starter Strategy ($1,500 - $3,000 per month): Perfect for businesses just dipping their toes into social media waters. This budget covers basic management, content creation, and a sprinkle of engagement to boost reach.

The Growth-Focused Strategy ($3,000 - $5,000 per month): For those ready to ramp up their game, this budget expands to include things like engaging video content and strategic ad spends to widen reach and deepen customer interaction.

The Scaling Strategy ($5,000 and up per month): Aimed at businesses that are ready to make social media a central part of their growth strategy, this budget allows for comprehensive campaigns, influencer collabs, and advanced analytics.

Life in the Fast Lane: Teens, Cars, and Content

Between meetings, I often find myself giving impromptu lectures on safe driving from the passenger seat of my teen's car—talk about engaging content! Managing a business and family life with such high stakes (and insurance premiums) might be hair-raising at times, but it also brings unexpected joys and laughter (especially when no one is calling "shotgun" on the way to school!).

As we navigate these challenging times together, remember that investing in social media isn't just necessary—it's crucial for growth. Let’s steer our businesses towards success with the same skill (and hopefully more luck) that we manage our teenage drivers.

Warm regards,

xo - Keisha Olds