The Social Media Moneyball Game: How They're Profiting Off Your Content Before You Do.

Social media channels are a business, and make no mistake—they want to get paid before you do.

It's a real "Moneyball" situation: they’re playing a numbers game, but it’s rigged in their favor.

Their algorithms are designed to prioritize paid ads and limit organic reach, meaning if you’re not investing in the right strategy, you’re stuck playing by their rules, not your own.

While you’re spending your hard-earned dollars and making time in your calendar to create content, they’re already shouting, "Show me the money!"—and profiting off your efforts before you see a dime.

This is where most folks fail, maybe even you - taking control of your audience, moving them off the platform , and building relationships where you get the opportunity to build real connections ( and yes we are all in business, let's get real at some point - you get paid, not the platform.

Not to mention what if you get hacked, 'poof everything is gone.' The internet is riddled with people screaming for help because their social media feeds got hacked and they can't get them back.

Social media channels are evolving, offering professionals, even when you don't think of yourself as a creator (- YOU ARE! ) multiple ways to get paid for creating content. Here are some key options:

Ad Revenue Sharing:

Platforms like YouTube and Facebook offer monetization programs where creators can earn a percentage of ad revenue generated by their content.

Yes, Facebook pays you to create content and stay on their platform.

Don't believe me, just ask Kountry Wayne 9.4 MILLION FOLLOWERS ON FACEBOOK.

Sponsored Content & Brand Partnerships:

Many influencers and creators on platforms like Instagram, Twitter (X), and TikTok collaborate with brands for sponsored posts, which can be a lucrative way to monetize an engaged following.

Please reach out to me, I am currently looking for companies who are looking for celebrity brand ambassadors.

I have a male celebrity client interested! ([email protected])

Super Follows & Subscriptions (X, Instagram, YouTube): Some platforms offer a paid subscription model, where followers can pay for exclusive content through features like Instagram Subscriptions or Twitter’s (X) Super Follows.

In-App Tipping & Donations (Twitch, TikTok, YouTube): Platforms such as Twitch, TikTok, and YouTube allow fans to send donations, tips, or "super chats" during live streams, directly supporting their favorite creators.

Merchandising and Shopping Features (Instagram, TikTok, Pinterest):

Instagram, TikTok, and Pinterest enable creators to sell products directly through their posts or videos, integrating e-commerce into the content experience.

By leveraging these monetization tools, and many others, you can turn your content into a real revenue stream, beyond the free content model that primarily benefits the platforms themselves.

Let's talk about how I am doing this for other clients and can I do it for you. Are you set up properly to ensure that when you move folks off the platforms that you have the right strategy adn infrastructure to support and nurture those relationships? Here are some foundational elements, including the function of your website, in the technology stack of your business you need to consider.

Love,

Lisa