Social media and the modern day commercial (2 min read)

Back in the ‘70s and ‘80s, TV commercials triggered a predictable response.

A quick trip to the bathroom…refrigerator…or phone (yes, the phone was on the wall). 

The message was clear: commercials rarely earn attention. 

When it comes to social media, Gary Vaynerchuk says: “Be the show, not the commercial.”

Scrolling is the modern-day response as viewers search for a show submerged in a sea of commercials.

Here’s a few habits to ensure your content earns attention:  

1. Image: Be creative and make sure it conveys your brand message. The goal is to gain interest. Use a tool like Canva.com. Resist repetitive images of you. (hint: it’s never about you)
2. Content: Use words that resonate with your audience and provide immediate value. Resist these words/phrases: “I...” or, “Humbled and honored…” or, “Excited to announce…” (hint: it’s never about you)
3. Action: Recommend productive and beneficial next steps for your audience. Resist calls to action that have no clear value for them: “Check out my new website…” Or, “Be sure to like us…” (hint: it’s never about you)

There’s an audience out there searching for meaningful and valuable content.

Give them more show and less commercial.