Social Media Marketing: Tips for New Entrepreneurs

Social Media Marketing Tips: The Only Way to Make Your Competitors Jealous.

Hey there!!

Welcome to the exciting world of entrepreneurship! As you begin this adventurous journey, you have probably figured out that social media isn't used anymore just for sharing cat videos or photos from your vacation spot. It's a great tool to grow your business.

You are moving into an exciting world filled with plenty of opportunities. One such powerful tool that ensures social media is a lively platform escalating your business to the limelight with ease. But there are so many platforms and strategies, where is one to begin? This newsletter will help you in knowing essential tips on how to leverage social media platforms for sure success in growing your business.

For the fast moving world today, most consumers have been prosecuting the use of social media as a one stop shop in researching and marketing products and services. Share quality tips and advice on how to move about the world of social media marketing and move a business to the next extent.

Let's See Some Valuable Tips of Social Media Marketing!

Consider that the social media platforms are like one big city with millions of possible clients walking up and down the streets. Guess what your job is going to be. Setting up shop in the right places and inviting those passersby into your digital storefront. Here's how:

Tip #1: Define Your Target Audience

The first step before mapping to create a social media strategy is understanding who the target clients are. Who are they? What are their pains? What type of content do they prefer? You will have to ensure that you post content that goes well with the audience thus helping to create a chance of conversion.

Tip #2: Choose the Right Platforms

Since there is a variety of social media platforms, it is significant to select only those that will meet the goals of the business and the target population. Not all platforms are good for any kind of business.

• Facebook is quite suitable for companies interested in reaching a large number of people; it provides multiple advertising opportunities and social spaces.
• Instagram is a great platform for more visual focused brands which makes it great for products, content focused on images of lifestyle and storytelling.
• LinkedIn is a perfect fit for B2B businesses since it is based on professional connections and industry expertise.
• Twitter is handy when it comes to instant updates and participating in the industry talks.

Tip #3: Create Engaging Content

Social Media Marketing is all about content. It is not only the content that matters, but the manner in which it is delivered as well. For it to be popular and well consumed by your readers it needs to be interesting, informative, and shareable.

Use a combination of posts, stories, videos and live sessions in order to diversify your content distribution. Create or share material that will inform, provide fun or boost the morale of the targeted audiences. As far as interests, it is worth listing such categories as tutorials, product demonstrations, users’ creations, or Behind the Scenes.

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See you next time!!

Happy Posting!

Chris Marchese

Founder of SET Marketing