Social Media Marketing Isn't Magic

Yes, I know that isn’t what you want to hear. Despite what many marketing professionals will have you believe, creating a Facebook account and Pinterest platform isn’t a magic bullet that will create instant success for your brand/business.

It is with complete transparency that I write this post, though it likely isn’t what you want to hear. Do not misunderstand the purpose of this post: Social Media Marketing (Facebook, Twitter, Pinterest, etc.) can generate monumental results that can change the course of an entire company. This can certainly be achieved – but not for every company – and unquestionably not without a high level of strategy.

Allow me to share a few key insights into the key distinguishing characteristics of companies that Social Media Marketing (SMM) does not perform properly for.

KEY INDICATORS THAT SOCIAL MEDIA MARKETING WILL NOT WORK FOR YOUR COMPANY