Social Media Marketing for Healthcare
Dr. Tarun Katiyar
Global Hospital Planning and Design Consultant I Healthcare Management Consultant | Healthcare Leader "40 Under 40"
Social media marketing (SMM) for healthcare is a form of Internet marketing that utilizes various social media websites like Facebook,linked in etc as a marketing tool. The goal of SMM is to produce content that healthcare service provider will share with their social network to help a healthcare facility to increase brand exposure and broaden patient reach.
In recent years, there has been a fundamental shift in the way healthcare marketers reach target audience which is not restricted to patients only . Many of today’s consumers demand a more personalised approach. That’s where inbound marketing, or demand generation, comes in.
Basic Steps for your Social media marketing plan for your healthcare set up :
1. Set the objective of the social media Plan
2. Identify your target Audience – demographically , behavior wise etc.
3. Prepare a detail services /product list offered by your healthcare institute .
4. Register your self with 7 dominating Social Media websites in the world like : Twitter, Google+,Facebook , Pinterest, LinkedIn, Slide share, YouTube
5. Create a business page for your healthcare business
6. Now your ready for brand building for your healthcare organisation
7. You can go for uploading various services offered by your institute , promote camps ,patient testimonials , difficult medical procedures etc on various social media and you can promote its free or also as a paid ad words .
Conclusion :
Social Media Marketing is really Relationship Marketing. though which you can committed to building meaningful, long-term relationships. Not just with your clients and your audience, but also with our own friends, fans and followers.”
SMM is not about numbers— it’s about people. Numbers are a consequence of a warm approach to marketing that puts the user (a person!) first.
if you have any query or requirement for hospital online marketing you can mail us on [email protected]
It is the superficial and macro level study for more details kindly contact Hospaccx Healthcare business consulting Pvt. ltd on [email protected] or [email protected] Or you can visit our website on www.hhbc.in
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