SOCIAL MEDIA MARKETING E-BOOK (Part 1) by Victoria Victor.

SOCIAL MEDIA MARKETING 101

Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. Social media marketing includes activities like posting text and image updates, videos, and and other content that drives audience engagement, as well as paid social media advertising.

I’ve created this guide to provide you with an introduction to social media marketing and some starter social media marketing tips and training to improve your business's social presence.

Here are a few commonly used terms on social media ;

1. Impression: The total number of this your post has been seen.
2. Profile Visits: The number of times your account was viewed.
3. Follows: the number of accounts that started following you.
4. Reach: the number of unique accounts that have seen any of your posts.
5. Engagements: This refers to likes, shares, retweets and comments made on your post.

For a list of other commonly used social media terminologies click here.

With these tips, you can begin developing your own social media marketing expert plan.

WHAT IS SOCIAL MEDIA MARKETING?

The Urban dictionary clearly defines social media marketing as the use of Social Media channels and platforms like Facebook, Instagram, Pintrest, Tumblr, Twitter (and the list goes on.)for marketing purposes. Social Media Marketing is a new form of Marketing that shows completely new ways to get in touch and dialog with Customers or prospective customers to convince them of a (new) product or a service. I would be Looking at how major brand - Coca- Cola who has several millions of fans on Social Media uses the Three main social networks to promote its brand.

Coca-Cola has over 86 million followers and Fans across their main brand channels, complimenting them with local pages for different regions and countries, or brand pages for subsidiary products like Diet Coke that fall under the Coca-Cola umbrella. So how does the massive beverage brand market to its audience? It uses different tactics on each of the social media channels, but maintains a cohesive brand message. As an official partner of The World Cup, Coca-Cola has donned each of its social profiles with World Cup headers, content, and campaigns.Amidst all this soccer ruckus, the brand also has to maintain the relationship with a broader audience than soccer fans. Let’s take a look at the tactics it’s using to find success on each network.

Coca-Cola on Twitter

As at 2013 on Twitter, Coca-Cola has 2.4 million followers worldwide. @cocacola has Tweeted 1,994 times. Which is over 60 Tweets a day, which had generated 81,925 engagements that created over 1 BILLION potential impressions during the last 30 days.

For additional Details on this information click on the link below;

https://simplymeasured.com/blog/lessons-from-coca-colas-social-media-strategy-cohesive-campaigns-and-creative-content/#sm.0001n6inlcflrei5uz42i8z4clhag

Currently On Twitter, Coca-Cola has 3.41 million followers worldwide, and they’re paying close attention. Over the last month, @cocacola has Tweeted over 225, 000 times. That’s over 616 Tweets a day, which has generated hundreds pf thousands of engagements that created over BILLIONS of potential impressions compare to the last years.

Coca-Cola on Instagram

Coca-Cola is one of those instantly recognisable brands that would rake in fans and followers without even trying, so it’s to its credit that it has active accounts across the social web. Coca-Cola’s networks don’t live in a vacuum. The social team shares content in order to bolster its audience on every network.

Coca-Cola has embraced video more than most brands on Instagram. 9 of its last 15 posts have been videos, and it’s working. These 9 videos have generated thousands of likes and comments on each.

Click on the link below to view on all Instagram posts made by Coca-Cola.

HOW COCA - COLA USES INSTAGRAM VIDEOS

Coca-Cola on Facebook

Coca-Cola’s biggest fanbase is on Facebook. Over 107 Million fans like the brands page. Coca-Cola uses this space to promote the same brand initiatives and campaigns as it does on other channels.

SOCIAL MEDIA MARKETING FOR YOUR BUSINESSES

We have been able to deduct that Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you're not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, Tumblr and Pinterest, you're missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.

What Can Brands/ Your Business Should learn From The Coca-Cola Strategy?

1. Build Central Campaigns: Coca-Cola has built its recent social strategy around The World Cup in a way that anyone can get involved in – soccer fan or not. This type of large scale marketing campaign should be apparent across your social networks.

2. Crowd-Source: Coca-Cola does this as seamlessly as any brand I’ve seen. If you have the audience, engage them. People love to be involved in your creative process, and they’ll become strong brand advocates if you let them.

3. Interact Directly: Coca-Cola has done a great job of responding to followers on Twitter, and maintaining a 2-way conversation.

4. Embrace New Mediums: Coca-Cola hasn’t been afraid to dive into new types of content. On Tumblr, its creates content that gets results, which is different than its Instagram or Facebook strategies. Know what your audience wants, and cater to them.

5. Measure success: Coca-Cola’s social presence is carefully crafted. Its strategy is developed based on audience wants. Make sure you’re constantly measuring your social media campaign analytics and gut-checking your tactics.

SOCIAL MEDIA AND MARKETING: START WITH A PLAN

Before you begin creating social media marketing campaigns, consider your business’s goals. Starting a social media marketing campaign without a social strategy in mind is like wandering around a forest without a map—you might have fun, but you'll probably get lost.

Here are some questions to ask when defining your social media marketing goals:

• What are you hoping to achieve through social media marketing?
• Who is your target audience?
• Where would your target audience hang out and how would they use social media?
• What message do you want to send to your audience with social media marketing?

Your business type should inform and drive your social media marketing strategy.

For example, an e-commerce or travel business, being highly visual, can get a lot of value from a strong presence on Instagram or Pinterest. A business-to-business or marketing company might find more leverage in Twitter or LinkedIn.

To be continued on next publication...