Social Media Marketing for Businesses

Social media marketing help businesses to increase prospects and customers. Your customers are already interacting with brands through social media, and if you're not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you're missing out! Ongoing marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.

How Social Media Marketing Can Help to achieve your Business Marketing Goals

• Improving communication and interaction with key audiences
•    Increasing Website Traffic
•     Building conversions
• Raising brand awareness
•  Creating a brand identity and positive brand association  

The bigger and more engaged your audience is on social media networks, the easier it will be for you to achieve every other marketing goal on your list!

Using Facebook for Social Media Marketing

Facebook’s casual, friendly environment requires an active social media marketing strategy Start by creating a Facebook Business Fan Page. You will want to pay careful attention to layout, as the visual component is a key aspect of the Facebook experience. Facebook ads: The people you want to reach are here. More than 1.2 billion people use Facebook every day. Facebook Pages: Your Page establishes your business' presence on Facebook, so people can find out about you and connect with you. Messenger: Automate responses and create Messenger bots to connect with and serve your customers.

Using Google+ for Social Media Marketing

Google+ entered the scene as a Facebook competitor, but it now serves a more niche audience. Google+ is quickly becoming an essential part of any business’s social media strategy. It boasts a cool 250 million users. And this number is sure to grow very quickly as Google is making a Google+ account mandatory for all Gmail users. On Google+ you can upload and share photos, videos, links, and view all your +1s. Also take advantage of Google+ circles, which allow you to segment your followers into smaller groups, enabling you to share information with some followers while barring others. For example, you might try creating a “super-fan” circle, and share special discounts and exclusive offers only with that group.Include Keywords and Relevant Links on Your About Page. The About page is a fantastic opportunity to give a quick overview of your business. You can connect With Your Whole Audience Using Google+ Events with Events Feature which allows Google+ users to send out customized invitations to anyone regardless of whether they are Google+ users. It syncs beautifully with Google Calendar and shows up automatically when a user confirms for an event.In addition to sending out invites to webinars, work functions, parties. Google Events can also send out invites for Google+Hangout. This could be the catalyst to get your business on board with Hangouts or increase the awareness and attendance of the events you’re already hosting.

Using Pinterest for Social Media Marketinghttps://goo.gl/V84SHa

Pinterest is one of the fastest growing social media marketing trends. Pinterest’s image-centered platform is ideal for retail, but anyone can benefit from using Pinterest for social media purposes or sales-driving ads.

Pinterest allows businesses to showcase their product offerings while also developing brand personality with eye-catching, unique pinboards. When developing your Pinterest strategy, remember that the social network's primary audience is female. If that's your demographic, you need a presence on Pinterest!

Using Twitter for Social Media Marketing

Twitter is the social media marketing tool that lets you broadcast your updates across the web. Follow tweeters in your industry or related fields, and you should gain a steady stream of followers in return. Mix up your official tweets about specials, discounts, and news with fun, brand-building tweets . Be sure to retweet when a customer has something nice to say about you, and don’t forget to answer people’s questions when possible. Using Twitter as a social media marketing tool revolves around dialog and communication, so be sure to interact as much as possible to nurture and build your following. Sharing Links to Items of Interest. As soon as you read something online that you think is interesting, it is easy to share it on Twitter with all of your followers. Twitter is highly effective in this manner because it is such a quick way to be able to reach a large group of people. Building Your Network- Using Twitter is a great way to build your network because it allows you to find and follow people with similar interests. Build Relationships within Your Current Network- People in different networks often use Twitter to connect with their contacts instantly rather than using instant messaging for that purpose. Brand Monitoring - Stay up to date with any mentions of your business on Twitter. If there is anything negative, you will be able to counter it quickly. You can also use Twitter as a way to receive feedback from your customers and improve your business.

Using LinkedIn for Social Media Marketing

LinkedIn is one of the more professional social media marketing sites. LinkedIn Groups is a great venue for entering into a professional dialog with people in similar industries and provides a place to share content with like-minded individuals. It's also great for posting jobs and general employee networking.

Encourage customers or clients to give your business a recommendation on your LinkedIn profile. Recommendations makes your business appear more credible and reliable for new customers. Also browse the Questions section of LinkedIn; providing answers helps you get established as a thought leader and earns trust.

Using Instagram for Social Media Marketing

Instagram is used for business Profiles to Reach a Wider Audience. Users waited a long time for Instagram to have a web presence in addition to the mobile app. Even though Instagram is now available on both Android and iPhone devices, there are still many people who would like access to it on the web.

The launch of Instagram profiles in November 2012 gave marketers an opportunity to market on other devices besides mobile.

Using YouTube for Social Media Marketing

YouTube is the number one place for creating and sharing video content, and it can also be an incredibly powerful social media marketing tool. Many businesses try to create video content with the aim of having their video “go viral,” but in reality those chances are pretty slim. Instead, focus on creating useful, instructive “how-to” videos. These how-to videos also have the added benefit of ranking on the video search results of Google, so don't under-estimate the power of video content!