ARE SOCIAL MEDIA MARKETING AGENCIES FOOLING YOU?

Social media is one platform that gets us hooked to our phones for some good long hours. And almost all businesses take this opportunity to showcase their product/service to generate prospective leads. This, in turn, has transformed the simple interactive virtual world into a highly competitive market.

In order to grab the fleeting attention of your audience, you need a good bunch of people who understand the dynamics of this virtual ecosystem of social media. They are collectively known as social media agencies. But there too lies the persisting sediment of duplicity, even when you show them the money. So, who should you trust?

Save Yourself from the Virtual Sharks

Under the garb of expertise, geeky frames, and sparkling smiles, they will promise the best social media plans for your brand that you cannot say no to. But when it comes to execution, all you are going to get is a bag full of inefficiency.

Do you know why?

It is because they do not delve deep into your brand and/or your competitors’ brands. That’s why it becomes difficult for them to tap on the brand essence, your expectations and the ‘need’ that they can create for your market on social media.

Social media works differently for different brands. The target audience is different, each person’s psyche is different, and most importantly, how they perceive several brands are different. Moreover, no one knows your brand the way you do.

It is the knowledge shared by both the client and the agency that sets things right and makes way for the right social media marketing.

How LiftIt is different from other social media marketing agencies?

Yes, LiftIt is also a social media marketing agency, and thank you for asking why you should trust us. Here are the plausible reasons:

1. Transparency: We know transparency is something that every other organization promises so as to gain the trust of their valued clients/customers. But at LiftIt, it is not merely words convincing you to trust us but our work (hyperlink with projects/portfolio). We maintain straightforward client-agency communication, have a professional approach to a project, strive for quality and timely delivery and provide you with monthly analytics reports of all your social media pages so that you are aware of what’s new and what’s going on.
2. Understanding Your Brand: The concept is pretty simple: You can only make someone understand a particular thing when you have a clear understanding of it yourself. Social media involves people. Marketing is convincing those people that your product/service is unique and useful. And for that, we strive to understand the brand and your vision of it inside out.
3. Social Media Strategies: You need to create awareness before showcasing your brand and marketing your products/services on social media. It is a cumulative and gradual process. And that’s why you would need a full-fledged social media strategy. Your brand, the message it conveys, the products/services it delivers, and it’s target audience are taken into consideration. Depending on this we work and brainstorm on content and design ideas for creatives, campaigns, videos, etc to augment your social media reach and growth. Impressions matter more than likes and followers. The approach of each brand is different on social media, and we make sure that we find the best way to gain website traffic and create ads that will give you maximum traction.
4. A team of skilled professionals: We are a team of professionals who are not only skilled in their own domains but are also well-informed about the other technicalities associated with social media marketing. We do not believe that online marketing is only limited to the social media team, but a major portion of it is uncannily intertwined with the creative team. After all, the show being run will only get responses when it meshes well with the audience’s sentiments and perspectives. So, while ideating or creating a post or campaign for a brand, social media analytics, and audience psychology are keenly observed.
5. Customized plans: As mentioned earlier in this article, no one understands your brand better than you. That’s why we at LiftIt prioritize your requirements and demands and provide you customized plans that best suit your social media marketing needs. You know what you need to augment your brand’s social media presence, and we know how to improve it with a wide array of strategies and ideas.

As a social media marketing agency, we mold our creativity and marketing strategies around your brand and show you how to stand above all competitions in the virtual world and do business in the real one.