Social Media Marketing: 5 Reasons why You Can't Avoid it in 2023

Have you ever wondered how every time you open your social media, and see brands and businesses promoting their services in every possible way?

?Well, this is the power of social media nowadays.

Far away from those days when social media used to be a fun place to make friends and show off your lifestyle. With the changing world, it's becoming handier, more useful, creative and influential.?

And if you are not using social media for your business, you are missing out on a lot. It's like not using the benefits the world is giving you open-handedly.

The most common question among newbie marketers is why it's so important. What is the ultimate goal of social media marketing??

In this post, we will discuss all that.?

What is social media marketing?

With its name, it's a way of marketing through social media. The processes are:

• Regular posting.
• Engaging with the target audience.
• Replying to comments and DM's.
• Observing the analytics and making your ideal clients buy your products/services.?

Popular social media platforms like Facebook, Instagram, Youtube, TikTok, Twitter, Pinterest, LinkedIn and Snapchat are used. The process of social media marketing is creating content for social sites that are related to the business.?

Contents like free resources, informative posts, infographics, tips and tricks, industry research, trendy topics and many more are included here.?

Your business might not match the content type others are using. So you need a strategy which works the best for you.

The power of social media marketing

According to Google, almost 92% of marketers used social media for marketing in 2022 in the US.?

Every business has switched its marketing strategy to social media, from start-ups to big brands. But is it only to boost sales??

Well, sales are the obvious thing that will happen, but before that, it's essential to know your ideal audience and how they think of your brand. And here's why social media has become the main weapon to connect more with your ideal audience.

Here are 5 reasons why social media is becoming powerful day by day-

• An easier way to reach your ideal audience - Brands spend over 521 billion dollars annually worldwide to reach their audience and boost sales.?

But with social media, you can literally do it for free. Optimising your social media page costs nothing but a proper content strategy.?

Social media marketing makes reaching your ideal audience and interacting with them easier. From small start-ups with tight budgets for marketing to big brands with high budgets, every business benefits from social media.

• Generate and nurture your leads - By posting regular content, social media gives you new leads daily.?

Content that goes with your target audience boosts the possibility of getting new leads.?

You can even nurture your leads by A/B testing your strategies. And finally, use the strategies that bring you more attention, leads and conversions.

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• Build brand awareness - Educating your target audience about your product/ service is essential.?

Let them know your brand's value; for that, social media is the best place.?

You can easily build brand awareness with content like posts, Q&A, shorts, live videos and testimonials. The more people know about your brand, the more leads you generate.

• Great bond with your audience - The more you interact with them, the more comfortable and relatable they feel for your brand.

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Just imagine getting a reply from your favourite brand. It works like magic.?

With posting daily content, it's important to reply to the comments, their queries, and DMs and stay connected with them.

• Increase your visibility - Consistent social media marketing helps you increase your visibility, which is extremely important in this competitive field.?

The more people go through your content, the more they will remember you. With that, you will stay at the top of their mind.?

So, in future, whenever they need the product/service you provide, the first name that comes to their mind will be your brand.

The easiest way to get started?

To start with social media marketing, you must have basic knowledge about the platforms you will use.?

Platforms like Twitter, Instagram, LinkedIn, Facebook and Youtube are good at starting.?

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To understand it better,

• See how others are doing it.

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• Keep an eye on your competitor pages.?

• ?See what they are doing to win their audience.?

• Take inspiration from them but don't copy them. See what's working for their brand and create relatable content.?

Another great way to stay at the top is by using the trend. For example, short videos are doing great all over social media nowadays. Such platforms like Instagram, Youtube and Facebook prioritise short videos. So to stay in trend, create short videos related to your niche to catch eye-balls.

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And most importantly, create a strategy that goes perfectly with your brand. See what your target audience is following and where they are paying attention. Gather information and create a plan based upon that, and you are ready to win their heart.?

Summing up

Social media marketing is a way to reach your audience. It will give you results only when you have quality your product/service.

Most people take it wrong, and they focus more on marketing rather than improving the quality of their service. As a result, they get leads, but it's a one-time benefit.?

Remember, you are building a loyal community of people who are actually happy with your service/product. Good marketing will only work with good product/service quality.

Every day, social trends are changing. The statistics are changing. The Instagram we are using in 2023, used to have limited features in 2018. So, you need to keep yourself updated to stand out from the crowd.

Remember that social media is not just a place to promote your business. It creates your brand identity, helps you communicate better with your target market, helps you publish relevant content, and, most importantly, humanises your brand (which is really important in this AI era).

Learn every day, grow every day. Keep testing with different strategies until you find the right one.

There is no rule for social media. You go for what works best for you.??