Social Media Management Is Your Secret Weapon // 7 Reasons Why You Need Social Media Management

Take a second to think about your business's social media presence and the impression you’re leaving on the world.

On average, it takes around seven seconds to make a first impression. It, therefore, follows that if your Facebook, Twitter, Instagram, or LinkedIn feeds look messy, inconsistent, and unbranded, then the impression you’re leaving is lackluster at best and intentionally dismissable at worst.

If you’re wondering if you should invest in social media, then I challenge you to take this thought one step further and explore whether you should invest in social media management so that you can give this unavoidable, powerful, and ubiquitous tool its best shot.

Here’s a guide on the importance of social media management and how the right support could be the key to strategically planning the interactions of your business and enhancing your marketing strategy in order to get more customers and make more sales.

What is Social Media Management?

According to a survey done by Source for Consulting, 69% of businesses claim that efficiencies could be achieved by mastering “social media management” issues. But what exactly is social media management?

There’s a difference between “doing social media” and professional social media management.

The one approach simply updates and maintains your social platforms. The other is a little more strategic and involves the process of managing a complete social media strategy in order to build awareness, generate leads, increase sales, and support your overall digital marketing objectives.

It makes sense that a dedicated person or team would be involved in focusing on the management aspect of your socials. If for no other reason than that you’re busy doing what you do best and running your business. It’s unlikely you’ll have enough time to handle and update all of your social platforms – never mind intentionally combining forces with your other marketing efforts so that all your efforts work cohesively together.

The Relevance of a Social Media Manager

If you’re running your own business, then you know that time is of the essence. Adding social media into the mix can be daunting and even seem a little unnecessary when you’re so busy with the day-to-day operations of your business.

A dedicated and committed social media manager takes the burden off of you and ensures that your social media efforts are consistent and strategic. In short, this person (or team) is integral to any online marketing strategy, taking charge of a number of vital responsibilities.

What Social Media Management Does For Your Business

1. Tracking trends and updates

The social media landscape is constantly changing. A manager tracks new trends and features within each platform, as well as algorithm changes in order to adapt your strategy and content. Even exploring new platforms and devising strategies that could put you ahead of your competitors.

2. Consumer engagement

Social media isn’t a “set it and forget” and you can’t leave it to an employee to post at random, with no plan. Engagement is a two-way conversation and a social media manager will monitor your platforms and proactively listen, respond, and interact with an online audience through planned methods in order to build relationships with consumers and influencers.

3. Create a positive reputation

A social media manager is constantly on high alert to catch messages, reviews, and comments and their response can make all the difference between a calm resolution with a customer and a full-blown disaster that plays out on your socials for all to see. Added to that, as your audience grows, the credibility of your brand grows – not only that but trust in your brand grows, too. So it’s crucial to have someone dedicated to managing your reputation online.

4. Help customers

In many ways, a social media manager acts as a representative of your business, using the right tone and language to provide customer support – finding out what your audience wants and helping to solve problems for existing or future customers.

5. Promotion and advertising According to one study in 2020, 51% of respondents indicated that their purchasing decisions were influenced by social media. There’s power in your presence, but in order to promote your brand and take advantage of it, advertising may be required. A social media manager decides where to advertise, what the budget will be, and how to ensure that the ROI is worth it.

6. Tracking and analysing

A social media manager records data that they can then analyse in order to make informed decisions around switching objectives, creatives, or content. This way, if your current efforts aren’t doing as well as they could be, you can change track, turn underperforming ads off and optimise other campaigns to make sure your money is being well spent and your goals are being met.

7. Consistency is key

For your audience to recognise your brand, you must be consistent and the easiest way to ensure that the right content is being published, adapted, and promoted in a consistent manner is to hand it over to the right hands. It’s through a dedicated approach that you’ll be able to increase audience engagement and reach and see the real impact of social media to your bottom line over time.

Do Social and Do It Right

These are just some of the benefits of working with a social media manager. The reality is that with the right captain at the helm of this particular ship, you’ll gain a significant improvement in brand awareness, inbound traffic, conversion rates, and ultimately… your revenue.

Talk to me about how we can take your social media presence from a simple “how do you do” to a fully integrated strategy that generates leads, attracts new customers, and increases your sales.