Social Media Management (SMM) with AI technology
Social media management is all about how you create, publish and analyze the content you post and manage presence through online. It is much more than just posting! Today almost everyone, young to old are on social media depending on it most of the time.
As of now, there are numerous social media platforms such as:
- YouTube
- Snapchat
- Tiktok
- Pinterest, etc.
One of the key elements of SMM is engaging and interacting with the social media users. Observing and understanding human interactions like, the way they think, act and behave are the main capabilities and responsibilities of a social media manager in any online marketing strategy. Growth of sales and an interested audience will be based on the strong relationship that develops with the consumers.
Advantages of SMM:
- Gain more traffic
- Brand recognition and loyalty
- Increase search engine rate
- Cost effective
- Higher conversion rate
It’s not an easy task to analyze your audience / followers manually. Therefore, with the technology development people have found ways to automate analyzing with Artificial Intelligence (AI) technology, to choose the right social strategy to track the audience behavior.
Through automating and streamlining, it has made media manager’s lives much easier. Now they can focus more on creative marketing aspects.
Benefits of AI SSM:
- Automated 24x7 customer service inquiries
- Increase in sales
- Business growth
- Time saving