Social media - make a hash of it!
“Hashtags - because even the internet needs help finding itself!”
- Synth Lingo
A hashtag is the "#" symbol followed by a keyword or phrase. Social media platforms use hashtags to categorise content to make it easier for users to find posts related to specific topics or trends.
Hashtags are more than just tools - they are bridges that connect your content to specific topics or trends. This connection helps more people find your posts, encourages engagement and builds a sense of community. Whether you're sharing industry insights on LinkedIn or participating in trending discussions on X (formerly Twitter), hashtags help to ensure that your content is seen by the right people.
On LinkedIn, hashtags help you connect with a targeted audience, grow your reach and position you as a thought leader in your industry. X users rely on hashtags to follow real-time trending topics, making X’s more engaging and immediate.
Mixing popular and niche hashtags on Instagram will boost engagement by helping users find your posts. Although hashtags are less prominent on Facebook, they're effective in groups, where they help organise discussions around specific topics.
For TikTok, hashtags are essential for driving content and participation in trends, while on YouTube and Pinterest, they improve searchability, making it easier for users to find related videos and pins.
No matter the platform, hashtags are crucial to enhancing your content's visibility and engagement. So, next time you post, make sure to make a hash of it!
Be informed, be sharp, bbrief...
Women as global leaders - leveraging unique qualities
The role of women in global leadership has become increasingly significant. Women bring unique perspectives and qualities that are not only transforming businesses but also shaping the future of industries and societies at large.
Despite the considerable progress made in recent years, female leaders continue to navigate a complex landscape filled with challenges. Yet, their resilience, vision, and impact are undeniable, and their contributions are setting new standards for leadership worldwide.
Women have clearly taken the forefront in the evolving scenario of global leadership, bringing distinct qualities that drive significant transformation. Despite the progress made, female leaders continue to face numerous challenges on their journey to the top. These obstacles, while daunting, highlight the...
Constitutional Court judgment on economic substance
To the relief of Coronation Investment Management SA (Coronation), the ?Constitutional Court has overturned the Supreme Court of Appeal’s (SCA) judgment in favour of the South African Revenue Service (SARS).
The long-awaited conclusion to this dispute will save one of South Africa’s top fund management companies a tax bill of almost R800 million.
Quick recap
The journey to the Constitutional Court was initiated when Coronation disputed an assessment raised by SARS, which imputed the net profits of its Irish subsidiary, Coronation Global Fund Managers (Ireland) Limited (CGFM), to Coronation.
The adverse finding was as a result of..
Women in leadership - re-evaluating our understanding is critical
Growing up in Cape Town with a mother whose life epitomised resilience and strength, I was offered an early glimpse into the different forms of leadership that many women embrace, but that are often overlooked by society.
My mother was forced to leave school at a young age and took on a job as a waitress. One day, she expressed her dream of becoming a nurse to her boss who was also female. Rather than just offering verbal support, her boss went a step further – she took my mother to a nursing college to apply...
Digital nomads - visa, tax and employment implications
An increasing number of jurisdictions are embracing digital nomads as a potential source of economic good, lightly taxed but who contribute to the fiscus through their daily and considerable spending habits. South Africa is no exception, following some recent exciting developments within the immigration policy space.
On 20 May 2024, the amended immigration regulations were published for comment. The regulations include the long-awaited publication of the “Digital Nomad Visa”.
Recent studies have shown that the demand for remote work outstrips supply and offers employees increased flexibility concerning their time, being nearer to loved ones, and other “life” concerns...
Basic education - should the Democratic Alliance push for privatisation?
领英推荐
Siviwe Gwarube is the first Democratic Alliance (DA) member to become Minister of Basic Education; an impressive feat that is fraught with peril. The DA did not nearly accomplish all that it should have after forming a government of national unity (GNU) with the African National Congress (ANC).
The cabinet positions the DA did receive have very little coherency, or real influence over the power-making of the country. Unfortunately, the ANC did not form the GNU in good faith.
The cabinet positions it gave to the DA are more likely to be patsy positions, distracting the public from the ANC’s refusal to actually change its behaviour. Gwarube, regardless of her own competency, is very unlikely to be able to truly fix basic education in South Africa, as the crucial cabinet positions needed to make real changes are still held by the ANC.
But, if the DA was to fix basic education, there are a few changes they can and should work towards in order to ensure that as many children as possible receive the best education possible...
Managing risk and compliance to ensure best practice in construction projects
The tragic collapse of an apartment building in George earlier this year, which resulted in the loss of 34 lives, serves as a stark reminder of the critical importance of adhering to best practices in construction to manage risk and ensure compliance.
The incident underscores the need for stringent regulatory oversight, robust risk management, and unwavering commitment to safety standards in the construction industry.
Before initiating a project, it’s critical to ensure that construction adheres to the South African National Standards (SANS) 10400. These regulations ensure the safety, health, and sustainability of buildings. Compliance to these standards begins with a clear understanding of regulatory obligations, ensuring that the construction entity and individuals involved are competent and qualified...
Telecommunications - AI driving digital transformation for Communication Service Providers (CSPs)
The telecom industry stands at a critical juncture as it navigates the convergence of emerging technology against a fast-changing business landscape and ever-evolving consumer expectations.
?Artificial Intelligence (?AI) is revolutionising the telecom industry, and we are at the forefront – helping to drive revenue growth by simplifying, modernising and automating Communications Service Providers’ (CSPs) business operations.
Using AI to enhance CX
In collaboration with leading telecom partners, we work to enable human-like, context-specific, expert personalised customer interactions 24/7 across all digital channels. This approach enhances customer experiences (CX) and reinforces the value they receive from their CSPs...
South African women entrepreneurs - breaking down barriers
South African women are closing the gender gap in entrepreneurial activity.?
Driven by many factors ranging from perceived opportunity to job scarcity, they are starting businesses which in turn creates employment opportunities for others, with the country boasting one of the highest proportion of women-led companies employing 20 or more people globally. Furthermore, 59.3% of these entrepreneurs plan on hiring an additional one to five employees within the next five years.
The critical need for more female entrepreneurs
With 16.7 million citizens being unemployed – 5.8 million of whom are women – the need for more female entrepreneurs is vital. This becomes all the more crucial when one considers that only half of the female population in South Africa is currently economically active...
Mpox public health emergency - truthful reporting key to shield tourism
As the voice of inbound tourism in South Africa, we acknowledge the World Health Organisation’s (WHO) recent declaration classifying the rise in Mpox (formerly known as monkeypox) cases in the Democratic Republic of Congo (DRC) as a Public Health Emergency of International Concern (PHEIC).
While we fully support efforts to combat the spread of Mpox and recognises the seriousness of this declaration, we are deeply concerned by the inaccurate and misleading reporting surrounding the outbreak...
BOOK REVIEW | Fighting an Invisible Enemy
The National Institute for Communicable Diseases (NICD) is a flagship South African public health organisation, and this book, by its first executive director and virologist Dr Barry Schoub, paints a portrait of its development, despite many challenges, towards becoming an internationally renowned partner in the struggle for global health...