Social media loves stories and case studies will romance your followers into buying from you
Nigel Morgan
Crafting persuasive case studies to help business sell more using powerful stories from their own delighted clients
Love is in the air and everyone is trying to sell you something by leveraging St. Valentine , the patron saint of love, beekeepers, the mentally ill and Hallmark cards (only the last one made up!).
Couple recount how they met and social media is full of tales, good and bad and depending on where your heart is, maybe stick to Instagram and Facebook and avoid Reddit at all costs if you are a romantic. TikTok's algorithm will deliver whatever the heart desires. Here on LinkedIn, you're pretty safe - excepting the lead generators that want to match make!
Wooing clients online is a year-round task for many and I want to show some love for the power of case studies and explain the headline.
Let me give you an example, one of our clients is Test Valley Kitchens and Bathrooms and our interviews with delighted customers reveal their journey in case studies. Indeed you can read them on their website.
When someone pops up on Facebook and asks for a recommendation for a bathroom or kitchen firm for a project you get a variety of comments:
Guess which one delivers an enquiry? It does more than that though. When the prospective clients reads the case study and looks at the stunning photographs, they become emotionally invested, especially if they go on to read more case studies. Best of all these clients telling their own stories are just like the folks who have clicked; people project themselves into that experience.
If you are a networker, especially within BNI, do check out an earlier post: Are you a lazy tagger? What counts as a BNI referral on Facebook?
Another great aspect of case studies is the evergreen nature of client stories, they work all year around on your website, on social media and in host of other ways, depending on your business, and who doesn't want year long loving?
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Do get in touch if your sales a lacklustre and you are ready to do some serious wooing after all:
Our cases studies are read,
The stories are true.
Everyone falls in love,
With what you do.
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1 年Great way of boosting your business performance in terms of conversion rates and increased Average Order Values. It has definitely worked for my business, A great post and I recommend that anyone running a small or large business take advantage of this great opportunity. Nigel will also re-interview customers who you have previously received great testimonials from to get a great story of their journey with your company.
Mentoring professionals to create a second income & helping families to save money. I coach/mentor professionals to build an additional income that often becomes their main income. DM me for a free bills review.
1 年Brilliant post. Very true, love needs to be shown all year to our business.
"Tadley's Dedicated Moving Specialist for Families | Experience Owner-Managed Care from Start to Finish | Personal Touch Property Services Directly from the Owner"
1 年great post mate ????