Social Media: Love to Share or Forced to Share?

Social media has been around for nearly 2 decades now and social selling has been a big part of our culture for the last few years. But some people still find it uncomfortable to share on social media. Here, I unpack this sharing debacle from a Human Design lens.

Brands have created the concept of human-to-human marketing and the rise of service-based solopreneurs has risen greatly; these days it’s just as easy to sell products and services to people down the road as it is to someone 5000 miles away.

All through the beauty of human-to-human marketing online; personal branding, the rise of video tech and the ease that there is to get to know someone and trust them enough to buy from them on social media.

But there are still people who don’t use social media for their business. I call these people mad, because I just love having a platform to share stories on. But like I always say: you do you.

But in this article, I want to address those of your who love sharing as well as those of you who don’t to give you my personal insights from a decade of social selling (yup, I sold my first product through Twitter 10 years ago!)

The Anti-Socialites

15 years ago, I was surrounded by people who couldn’t understand my need to share my thoughts on my social media accounts. I just figured that they didn’t understand social media, or understand what marketing was. But fast-forward to 2023, and I still meet people today, business owners, who are not fans. And I don’t mean people who haven’t grown up in the world of digital either. I mean millennials who have grown up with this world in their back pockets.

But until I started understanding the mechanics of Human Design, I realised that actually, some people aren’t built to share.

Sharing Themes in Human Design

In Human Design, there are 3 ways that energy can flow that can determine whether a person is:

1)?????Independent

2)?????Supportive of the tribe around them

3)?????Or they share their world for collective growth

And it’s the 3rd thematic of sharing with the collective that we can really see the use of social media rise in these people.

If you are someone with a lot of collective energy in their chart, that means you have a desire to share your stories, your magic, your education and your views with the world.

Similarly, if you have a strong tribal theme, you may consider that supporting your tribe (family, friends and audience on social) is correct for you by posting on social media.

If you have an overarching theme of independence, however, you may not feel like you want to share. You are a very 1-2-1 person and will probably share within the comfort of that dynamic, but not necessarily for the world to see.

Each person will have a certain amount of independent, tribal or collective energy in their chart, so in reality, most people will have some form of sharing. Take me, for example.

My Example

I have many traits in my chart that lend my energy to independence. So I love 1-2-1 interactions and don’t always like to be on social media.

But wait, don’t I love social media?!

Yes, I absolutely do. The position that our planet earth was in at the moment I was born was in the trait of the storyteller, which is a collective and sharing trait.

So there we have my independence and individuation as a strong part of me, but a large part of my personality is storytelling too. When armed with this knowledge, I can therefore choose whether to share stories, or not. There’s no right or wrong; I can use just my intuitive awareness to know that when I share a story, it’s because someone needs to hear it and be empowered by it.

Consistency

Your themes in your chart (independent, tribal and collective) can therefore determine your consistency to post on social media. I am a big fan of not forcing content to happen. Your best work, no matter what your Human Design chart says, will always be when you are in flow.

Relying on Social Media Only

I have a question for you now: is posting on social media actually working for you?

After watching the algorithms change over the last decade, it’s becoming more and more difficult to be noticed on social media.

This is why your visibility strategy will contain more than just social media. You know that anyway!

5 years ago, you could probably rely on Facebook and Instagram by themselves to bring you clients if you were working online. Now, we’re looking at a plethora of other things to get yourself our there to then bring people back to this amazing content your creating.

I call it “reaching outside your current audience”.

Here’s my 2nd question: what strategies do you have in place to reach outside your current audience?

If you’re interested in finding out your own dynamics of independence, tribal or collective themes in your Human Design, and how you can make social media work for you, then I invite you to book a Human Design analysis with me. It’s a 1-2-1 call on Zoom where for 90 minutes we talk all about your thematics and the way you are designed to do business.

???Hi, I'm Charlie and I'm your Human-Design loving, imposter syndrome crushing, anti-cookie cutter marketing and business strategist.

?? I work with semi-introverted entrepreneurial leaders to overcome their next growth barrier by helping them with a visibility strategy that works for their uniqueness.

?? Follow me on Instagram or LinkedIn for more information about Human Design