Social Media KPI

How to set the KPI of your social media campaign, in order to set the right KPIs for your social media campaign, you need to go back to your business goals. If your business goal is to increase sales than indicators like numbers of likes, shares, retweets, followers, and page views are not important for you.

But, if your goal is awareness, only then these indicators may be more important for you.

There are four categories of social media KPIs, and most of your targets should fall within those areas.

● Reach

● Engagement

● Return on investment, or ROI

● Retention and Loyalty

In order to make your social media strategy you have to be familiar with the Kevin Kelly's concept of a thousand true fans. Its Far better to have an audience of your thousand true fans who rave about you, who buy everything that you offer, who share your content, engage with your content. They tune into your Facebook lives. It's much better that than having millions of fans or followers that don't really engage with you, or they're maybe not even your right target market.