Social Media Isn’t Important.

In this newsletter, we go over your most pressing obstacles as a realtor...

and explain why your social media presence isn't nearly as important as you may think.

Think of social media as a digital billboard ??

When people drive by it on the highway, they see the information for a couple of seconds before it disappears.

They're busy, focused on other things... so they only catch a glimpse of the message in passing.

The same thing happens with social media.

People quickly scroll through their feeds, distracted by countless posts, images, and videos.

They might see your content briefly, if the algorithms show it to them… but it's gone in a flash.

Here's the problem: ?

When realtors want to improve their marketing, they often jump straight to social media.

But the truth is, social media should come second.

What’s most important is building communication systems…

To connect with every single person you know on a consistent basis.

To provide value to your potential clients and build trustworthy relationships with your entire network.

Most agents never achieve this milestone…

and they struggle with inconsistent business and intense market vulnerability as a result.

As a realtor, you must understand your most pressing obstacles:

#1) The nature of real estate transactions is long term:

Research shows people buy/sell real estate every 5-7 years

&

from the time people first get the idea to do anything real estate related... until they reach the closing table, takes around 9-21 months…

In that time frame they choose a realtor in just 3 days.

#2) Selling real estate is extremely competitive:

Realtors are a commodity.

Every single person you know, knows an average of 7 realtors

&

90% of realtors compete for 10% of business... more on that here.

#3) Homeowners are skeptical:

Due to events like the NAR lawsuits, (I do a complete breakdown in this newsletter…)

Homeowners are more skeptical than ever about the necessity of your services as a realtor.

The Bottom Line:

The limitations of social media make it an ineffective tool to overcome your most pressing issues.

Social media is a great way to promote your business to the masses...

but posting regularly is unnecessary if you don’t have the communication systems in place…

to connect with every single person you know on a consistent basis,

provide value to your potential clients, and build trustworthy relationships with your entire network.

Learn more about implementing these communication systems here.

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Look forward to seeing you in there.

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Aiming Up: Real estate success simplified. Your essential 5 minute marketing masterclass (published weekly).