Social Media info & inspo… September 2024

Wow, September has been and gone already! It’s time to share a snapshot of what happened in the world of social media over the past month… there’s plenty to catch up on in news, plus we’ve got standout content that stopped our scroll and trends that continue to pop off. Make sure you read to the bottom to see all the places Team JWOO have been capturing content this month!

Let’s jump in!

SOCIAL MEDIA NEWS

Here’s a snapshot of what happened in social media news this month.

In a win for those prone to a typo, TikTok will now allow you to delete, re-edit and re-post videos.

Not before time: Instagram is rolling out Teen Accounts, which make new accounts for teenagers as private by default.

Next time you end up going down a weird and wonderful rabbit hole on TikTok, use their new Manage Topics feature to tweak what the algorithm shows you.

Imitation really is the sincerest form of flattery. YouTube is bringing an Instagram-style ‘add yours’ function to Shorts.

Warning: Those Saturday 3AM power ballad binges will no longer be secret. Instagram and Spotify are cosying up and are working on a real-time song-sharing feature.

- Chris Shipman

WHAT STOPPED OUR SCROLL…

?Utilising UGC and creating a community is a key part of Instagram’s algorithm, so we love to see assets like this one from Magic at the Musicals which take the community comments from Instagram Stories and utilise it for the grid.

Showing a light-hearted side to an explosive action movie series, the Transformers Movie used their star talent to create this fun reel which connected to the plot in a unique and engaging way.

Using TikTok Stitching to create a wave of promotion for an upcoming Netflix series, this clever use of using existing content to create a new narrative has flooded our For You page!

?The king of mischief, Joe Lycett, has been busy this month - from orchestrating a fake “Stop The Arts” protest (with a little help from venues including Shakespeare’s Globe) to promote the Sky Arts Awards, to creating a fake art robbery to raise awareness of his latest book, he’s been causing carnage across multiple platforms and we LOVE it!

- Eleni Cashell

WHAT IS THAT TREND?!

?Are you as obsessed as we are with Moo Deng, the sassiest hippo on the internet? Whether it’s her iconic side-eye or snacking in style, she’s the new symbol of carefree fun. Add a touch of sass to your feed and let Moo Deng inspire you!

?We’re entering our Hoa Hoa Hoa era! As autumn arrives, the Twilight saga has resurfaced in a big way. Reimagining the movie’s foggy, dramatic scenes with an ironic twist, expect slow-motion walks through misty forests paired with moody music.

Can you hit that perfect note? TikTok is buzzing with users showing off their vocal skills (or hilarious fails) in the Perfect Pitch Challenge. Whether you're a pro or just having fun, it's all about vocal flair—no auto-tune needed!

Hi besties! Wondering how Gen Z would sell a product? Brands are creating mock marketing scripts packed with slang like “Pop off,” “Ate,” and “Vibes only.” It’s a fun, exaggerated take on Gen Z’s casual style, perfect for brands adding humour to their content. Slay!

- Rene Johnson

CREATOR SPOTLIGHT

Tom Trotter's unique and personable content has caught the eye of Under Armour. Instead of a traditional promotion, he's shared a behind-the-scenes look at his photoshoot which has been used as the Ad on TikTok, which hooks you in instantly.

Follow him for light-hearted and uplifting content, and if you're running a marathon soon, you'll find his motivational posts especially helpful!

- Jenny Keyte

JWOO OUT & ABOUT

The cold weather may be coming in, but the JWOO team have been hot on the heels of lots of exciting events and content capture moments this month!

Going Back to Hogwarts and going behind the scenes with Death Eaters at Warner Bros. Studio Tour London

Celebrating 5 years of Mamma Mia! The Party with Bj?rn Ulvaeus!

Taking a trip to the Stanley Kubrick archive with creatives of Dr.Strangelove ?

Making magic with Asi Wind at the Incredibly Human Press Night

Becoming Beetlejuice for Warner Bros.Studio Leavesden

Getting in a spin with Tina The Musical

Having a delicious time with the cast of Cake The Musical

- Eleni Cashell