The Social Media Influencers - Real or Fake Investment for Our Business !?
Mohamed Elhosseiny
ASUS, i Lead With Passion,Sales Leader,Product Management, Sales Coaching-Building Businesses from Scratch, I Manage What I Can Measure ,Business Development, IT Distribution Relationship,IT Vendor Channels Management
While We are Remembering the Old Celebrities of the Past Generations When Everybody that Time Liked to be Dressed Same As the Stars like Michael Jackson or Madonna ! we can feel how The Social media influencers are much like the same Style With a little bit different Shape ! They are Exceeding the stage of Promoting Themselves to Promote & advertise products and services to a much larger audience through various Channels .
Nowadays To Be an Influencer you don't need to be a Famous Actor or a great Public Speaker or Beloved musician With Long Years Of Fame or Experience ! It can be about if your Content is Magnetic enough and how much what you are presenting is interesting enough to an audience. then Step by Step you need to always keep an eye on your follower's Loyalty and Satisfaction of your Content & Progress , We Should agree that Influencers have changed the game Of Marketing , They have build a lifestyle serving as trusted References for consumers & their Followers .While Currently Some Companies are spending a lot of money on targeting, designing and promoting products through many Marketing Plans & Complicated Programs to Build & Execute , on the other hand you will find Influencers, from a Small Room with a nice Light ,Cam & Mice promote their lifestyles and nurture relationships with followers while featuring products , Brands here and there in their content. the result we can reach through this Small Room is A valuable investment for our Business other than the usual repeated Marketing Tactics !also you will find Some companies that don’t want to overpay influencers “just for posting online or a Video Product Review.” However, it’s important to remember the return on investment. You can start small and track engagement to determine return on investment. as a Comparison I believe that still influencer can Win the Quality Part , While Marketing Agencies Win the QTY Part which in my point of view can be useless for Some Kinds of investment .
All We need to Remember when we see the huge number of business, Social influencers nowadays around the Globe that "Marketing can be Any One Job & gaining Quality is much Better than QTY For any investment !
So , Are We convinced of the value of influencers yet or Just it's Like Propaganda !!?
It's All About Quality , Not QTY !