Social Media Industry Round-Up #83: TikTok Fights Back, Meta Enhances AI Capabilities, IG New Features and More!
The Social Shepherd
Awarded Best Large Social Media Agency 2023 & 24 with offices in Bath, London, NYC & Miami.
Every week, the Marketing team at The Social Shepherd puts together all the relevant industry updates in a round-up newsletter sent every Monday morning.
This way, we keep our team, clients and interested marketers up to date with what's going on in the social media industry :)
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Listen To This Week's Social Media Updates on?Have You Herd!
This week, we talk about TikTok's response to its ban, new AI tools on Meta, new interactive features on Instagram
Watch on YouTube, Listen on Spotify?or Apple Podcasts.
TikTok Fires Back at U.S Government
TikTok has filed a petition in U.S federal court seeking to overturn the 'unconstitutional' ban.
TikTok says that the bill is based on speculation about the possible threat posed by the app and nothing more, with senators failing to articulate any legitimate cause for concern.
Meta Launches NEW AI Creation Tools for Facebook & Instagram Ads
Struggling to produce variations?of your ad creatives? Here's an addition you might like to see.
领英推荐
YouTube Simplifies Ad Campaign Creation
YouTube is launching the ability to create ads within YouTube Studio rather than having to use the more advanced Google Ads setup.
It'll ask you about your goals: more engagement, video views or website visits.
A simple structure that we expect to be used in a similar way to Boosted Posts or Spark Ads to grow channel engagement and subscriber count, rather than performance-based objectives.
But you'll need to have a channel with 1,000+ subscribers to be able to utilise this new feature.
TikTok Shares Insights Into the Role It Plays In Product Discovery ?
A new study conducted by Material has found some interesting findings about how users discover new products on TikTok. Here are some key stats:
Instagram Adds Four New Interactive Sticker Options?
With more sharing activity happening over private DM's than ever, Instagram wanted to release new features to encourage more and maintain in-stream interactivity. The four options are:
Want to hear our thoughts on the updates?
Listen to this week's Have You Herd podcast episode?on YouTube,?Spotify &?Apple.?Thanks for reading...?and listening!
Jack,
Co-founder @ The Social Shepherd