Social Media Industry Round-Up #8: New Google Ads Targeting Options, YouTube’s Data Stories, YouTube Studio UI & Twitter Analytics
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New Personalised Ad Targeting Options for Google: These new targeting options will be available for?Display and Video 360?campaigns.
In short, Google has developed a new process called PAIR (Publisher Advertiser Identity Reconciliation) which will?help brands target users?that have given their consent to be contacted by both the brand and host site.
This way,?high-intent users?will see brand ads on the host site, which will be much more relevant to them.
More Information on YouTube Data Stories: Three months after YouTube announced they were testing a new way to showcase channel data, they've finally shared a bit more about how it would look like.
Data Stories will?provide channel performance insights more visually?in a Stories format.
Information that will be displayed:
Updated Analytics UI in YouTube Studio App: YouTube has rolled out a?new way to display all the data?in the Studio App, which is?much more visual, as well as focused on channel performance and best-performing videos.
Updated Twitter Professional Account Analytics: Twitter has released a?new analytics display?containing?key performance stats?like tweet impressions, engagement rate, profile visits and link clicks.
TikTok Hashtag Strategy: How do hashtags on TikTok work, and how relevant are they?
Listen to Kayed and Zoe discuss their different approaches and when to consider a no-hashtag strategy.