Social Media Industry Round-Up #6: 60-second Stories, Dislike Button on TikTok, Google Search Event & Monetising Shorts
The Social Shepherd
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Every week, the Marketing team at The Social Shepherd puts together all the relevant industry updates in a round-up newsletter sent every Monday morning.
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Instagram Launches 60-second Stories: After months of testing, the platform has finally launched?60-second Stories?for when sharing Reels and longer videos on Stories, so they?don’t get cropped into 15-second segments.
New Instagram Guides for the Holiday Season: Instagram has released three new guides ahead of the holiday season?so that marketers can maximise their performance.
Instagram Is Testing New Post Alert on DMs: To boost awareness and engagement on the app, Instagram is working on a new feature that would?allow accounts to share their latest post with followers via DMs.
This test also works as a problem-solving to the many complaints Instagram has been getting lately, as users claim that their posts are not being shown to their audiences due to the algorithm only showing recommended content.
TikTok Launches Downvotes to Flag Comments: After testing this new feature, TikTok has finally released?downvotes for all users, allowing them to?‘dislike’ or ‘flag’ any negative responses?in the comment section.
TikTok Increases Character Limit for Captions: TikTok has finally?increased its character limit for captions to 2200 characters. This is good news as the platform is being seen more than ever as a search engine, and?adding more keywords to the post’s descriptions?means more chances to show up in user searches.
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Google 'Search On 22' Event Highlights: Last week we attended the online event that Google hosted to?announce updates?they’ll be launching. In a nutshell, they want to?make search more intuitive.
Some of the highlights from the event were:
YouTube Adds Voiceovers to Shorts: YouTube has added what they called ‘another layer of creative expression’ to Shorts by allowing users to add voiceovers on top of their short-form videos.
Revenue Sharing to YouTube Shorts: As YouTube Shorts' popularity grows, the platform keeps?working on monetising Shorts to benefit creators.
In a nutshell, YouTube will put together the revenue generated across Shorts monthly to pay creators. They will keep?45% of the revenue, distributed based on the amount of Shorts views they got.
YouTube Is Testing Improved Comment Removal Notifications: YouTube is working towards improving its comment removal process by notifying its users?about which policy they’ve violated?from their Community Guidelines.
YouTube Is Testing New Updated Analytics: Another improvement might be the YouTube Studio analytics card, allowing creators to see the?average views they get for different video formats?(VODs, Shorts and live streams). This would be a good update so creators and brands can?see which format is performing better?with their audience.
We are 4! The Social Shepherd turned 4 this month, so it’s only right we had a day to celebrate.