Social Media Industry Round-Up #50: New TikTok Messaging Options, Instagram Lives in Feed, Threads Keyword Search & Job Postings on Twitter (Sorry, X)

Every week, the Marketing team at The Social Shepherd puts together all the relevant industry updates in a round-up newsletter sent every Monday morning.

This way, we keep our team, clients and interested marketers up to date with what's going on in the social media industry :)

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Location Tagging on Instagram Notes: Instagram is currently testing location tagging for their Notes inbox prompts. Adam Mosseri, Head of Instagram, said:?

“People are using notes to share thoughts, moods, and even places. We want to make it easier to connect over where you’re hanging out, get new inspiration for spots to visit and more. I’m psyched for this because sharing where I am has been one of my favourite things to do with notes.”

Enhanced Safety Settings on Instagram: Instagram will soon launch enhanced safety settings to hide offensive messages and filter comments.

Live Videos in Feed: Instagram has started showing Live videos in-feed to maximise reach.

New Messaging and Engagement Options on TikTok: TikTok has posted several job listings indicating that they’re looking to develop more social engagement features, including messaging, sharing functions and in-stream ads.

• iOS Software Engineer, TikTok - Social Interaction
• Android Software Engineer, TikTok - Social Interaction

Progress Update on Project Clover: Project Clover is Tiktok’s programme to ensure their policies align with the latest European user data guidelines.

1. They’re committed to storing all European user data in Europe, more specifically, in Ireland and Norway.
2. They’ll work with a third-party European security company (NCC Group) to independently audit their data controls and protections, monitor data flows, provide independent verification, and report incidents.
3. NCC Group will also perform real-time monitoring to ensure that TikTok’s security gateways work as they should and that users’ data is safe.

EU Meta Subscription: Meta is considering offering paid versions of Facebook and Instagram to enable EU users to avoid ads and personal data usage.?

Opt-Out From AI Data Usage: Meta has launched new controls that will allow users to opt out of having their personal data included in AI model training. These new controls will be accessible via a new form on its Privacy Center hub.

Keyword Search on Threads: Threads has started testing keyword search in New Zealand and Australia. This feature will show users all of the posts that mention the chosen terms and the current search results, which only return relevant usernames.

Job Ads & Recommendations on X: X will soon allow auto-populated job display listings within DMs, posts, and communities. However, organisations will need to purchase a ‘verification package’ to publish job ads.

Subscriber Email Contacts: X is working on adding an option to share your email when subscribing to a creator.

This could be for a newsletter function or to allow creators to easily take their email list with them to other platforms.