Social Media Industry Round-Up #32: Downloading Reels, Creator Collaborations Guide for TikTok, More AI & New Ad Options on YouTube

Social Media Industry Round-Up #32: Downloading Reels, Creator Collaborations Guide for TikTok, More AI & New Ad Options on YouTube

Every week, the Marketing team at The Social Shepherd puts together all the relevant industry updates in a round-up newsletter sent every Monday morning (or Tuesday if it's a Bank Holiday).

This way, we keep our team, clients and interested marketers up to date with what's going on in the social media industry :)

Don't forget to subscribe if you want to be updated every week.

Manual Control on Instagram Reels: Instagram has released a new feature that allows users to use their hands to start and stop recording.?

TESTING - Downloadable Reels: Instagram is testing the ability to allow all users to download Reels. This means that users would be able to download clips from any account.?

Barcelona on the Works: Meta is currently working on a new social media platform which they describe as ‘Instagram for your thoughts’, and it will be a text-based social network (which souls like their version of Twitter).?

Key Creator Collaboration Guide on TikTok: TikTok has released a new guide on how to create better-performing influencer marketing campaigns on the platform, based on over 300 top-performing videos on Creator Marketplace.?

TESTING - Generative AI Profile Pictures on TikTok: TikTok is the latest social media platform to jump into the AI trend by testing a new AI generator for profile images. Users will be able to choose a design style, and then upload a picture of their choice.?

New Ad Options on YouTube: In order for brands to reach Gen Z on YouTube, the platform has launched two new ad options:?

  • Gen Z Music: Placing ads alongside the latest long-form trending music clips.
  • Trending Music on Shorts: Ads placement within Shorts clips.

Scheduled Product Drops on TikTok: YouTube will improve its live-stream product listings with a new process for uploading product details that can be scheduled to appear at a set time.

With this new process, creators will be able to schedule a time, within YouTube Studio, for the product to appear, which will help to feed into this element.

Free Blue Twitter Checkmarks for Over 1M Follower Accounts: After removing all legacy checkmarks in the app, Elon Musk asked all previously verified accounts to pay for a checkmark.

However, not all high-profile users were willing to pay, and some lost their verified checkmarks (i.e. The Pope, Beyonce & Oprah, amongst many others).

Surprisingly, some accounts started to get their checkmarks back, despite not signing up for Twitter Blue.

BeReal Adds New Features: BeReal is a social media platform that reached 7.3 million monthly active users in August 2022.

Due to this success, other platforms like TikTok and Instagram have launched similar features, TikTok Now & Candids, which have caused BeReal’s monthly active users to decline, as the platform has one single feature available: sharing one picture a day.

This is why BeReal is currently testing out new functionalities, like Spotify integration (sharing music & podcasts) and Bonus BeResl (sharing 2 more pictures per day when a user posts on time), to expand its offering and retain active users.

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