Social Media Industry Round-Up #30: Instagram Advice for Brands, Video Display on Facebook Marketplace, TikTok Promotions Report & New YouTube Premium
The Social Shepherd
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Every week, the Marketing team at The Social Shepherd puts together all the relevant industry updates in a round-up newsletter sent every Monday morning.
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Best Practice for Brands on Instagram DMs: Instagram has added a new page with tips for brands on how to improve their DM strategy to connect with customers, build brand loyalty and trust, drive more sales and use ads to start more conversations.
New Instagram API Access to Streamline Creator Partnerships: Instagram is launching new ways to discover and reach Instagram creators by expanding access to brand agencies and testing integrations with top creator marketing platforms. The main updates will be:
TESTING - AI-Generated Stories on Facebook: This new automated Stories generation process uses advanced photo and video data, including image quality, location, and the presence of people or animals, to create new Stories from previously shared content.
New Video Display Elements on Facebook Marketplace: Sellers can now include videos within their listings, and users can request videos to help them with their purchase decision.
Meta Shares Tips on Marketing Trends: Meta has launched two video series to help brands and marketers maximise ad campaigns.
The first video series, called ‘Performance Talks’, focuses on the latest trends and innovations in ad buying and digital marketing.
The second video series, ‘Ask An Expert’, provides additional guidance on how to get the most out of Facebook and Instagram ads.
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Boosting Brand Exposure by Connecting to Topical Communities on TikTok: TikTok recommends following their ‘Stay and Play’ approach by ‘staying’ in the most obvious communities for their brand and ‘playing’ with the less obvious ones. This can be done by identifying subcultures in the app and selecting those that may be relevant to the brand.
New TikTok Promotions Report: TikTok users are more understanding and open to ads than general internet users, according to the latest Statista report. As per Statista:
“38% of survey participants using TikTok are willing to tolerate advertising in exchange for free access to certain services, which is 4% more than the total number of adults surveyed. Almost 15% of TikTok users struggle to distinguish between advertising and other content.”
However, in order for users to welcome these ads, marketers must build native-looking campaigns that align with the broader user experience.
Twitter's Generative AI Project: Elon Musk has been buying thousands of GPUs to develop his own AI tools to compete with OpenAI.?
Their new AI tool would use Twitter’s data to fuel its own AI models, the same way OpenAI initially did to train its GPT models, before Twitter cut off its access.
LinkedIn Key Tips for Video Campaigns: Video is the best-performing content type on most platforms. This is why VidMob, alongside LinkedIn, has released a report based on their latest study, full of insights, best practices and advice on optimising video for each stage of the funnel.
Reminder Button for Upcoming YouTube Live Streams: YouTube is adding a new ‘Notify Me’ CTA button to help brands and creators maximise viewership of their upcoming live streams. Users will be able to turn on the notification to make sure they don’t miss out.
New Features to YouTube Premium: YouTube Premium includes basic features such as ad-free viewing, downloadable clips, YouTube Music playing in the background, and more. However, to increase subscription revenue, they’ve included some new features: