Social Media Industry Round-Up #20: TikTok Video Insights, Instagram Lead Forms, Condé Nast on Pinterest & Twitter’s Updated Partnership Policy

Every week, the Marketing team at The Social Shepherd puts together all the relevant industry updates in a round-up newsletter sent every Monday morning.

This way, we keep our team, clients and interested marketers up to date with what's going on in the social media industry :)

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New TikTok Video Insights: TikTok is introducing a new Video Insights analytics element within the Reporting section of TikTok Ads Manager for brands and marketers to have more data from their ad creatives.?

This new overview will compare ad performance vs industry benchmarks, insight into how specific elements resonate, audience breakdown insights and more.

Lead Forms as CTA Button Option for Instagram: To provide new ways to generate direct response from businesses on the app, Instagram has added a new ‘Lead Form’ option within the Instagram business profile action buttons.?

The business can choose either a standard data collection (auto-filled) or add custom questions.

Rolling Out Instagram ‘Notes’ to More Regions: Instagram is expanding Notes to more regions in Europe and Japan.?

Notes are short posts (up to 60 characters long) displayed on top of a user’s Direct inbox for 24 hours. This will encourage users to start conversations and improve engagement.?

Pinterest Partners with Condé Nast: The brand, including Vogue & Architectural Digest, will share 160 exclusive pieces of content on the platform.?

All the content will be aligned with Pinterest’s key seasonal and cultural moments and include new video activations around significant events such as New York Fashion Week.

New Instagram Purchase Cycle Insights: Pinterest will provide brands and marketers with more insights around each stage of the purchase cycle to help them reach consumers at the right time with the right creative.?

They’ve put together a new overview of how to use their ad options to reach users with targeted approaches at each stage of the sales funnel.

Twitter is Testing Expanded Emoji Reactions: Twitter is currently testing a broader set of emoji reactions for users to use on their DMs and personalisation for the quick reactions display.?

Updated Twitter Paid Partnership Policy: To ensure more transparency in brand deals, Twitter has updated its Paid Partnership Policy, asking users to add the #ad (#paidpartnership and #sponsored are also accepted) tag in the tweet. If users fail to do this, it could result in ‘enforcement actions’.?

Podcast of the Week: It goes without saying, Performance Max is a powerful campaign type... but is it a must in all Google Ads accounts?

Listen to our Paid Media team discuss the benefits of these automated placement campaigns.