Social Media: How to Accelerate Action with Environmental Dates

Social Media: How to Accelerate Action with Environmental Dates


Brands can have a big impact using environmental observances as a starting point to generate new ideas and drive important action. A helpful tool for all sustainable brands is our calendar of 2024’s global ecological observances, which we have carefully selected based on our experience in using them for social media campaigns with our clients.

Environmental dates offer a unique opportunity for sustainable brands to:

  • Discover climate action opportunities: These environmental dates may prompt ideas about how your organization can take action in your community or industry; give support or resources; or serve as a team.
  • Spark meaningful conversations: Share how your organization is taking action, pose thought-provoking questions, and ignite discussions about crucial environmental issues.
  • Amplify awareness: Shine a light on hidden environmental gems, celebrate diverse ecosystems, and advocate for the voices of nature.
  • Inspire action: Go beyond awareness and empower your audience to make a difference. Offer practical tips and encourage sustainable lifestyle or business choices.

Key tactics for maximizing the potential of environmental days

Remember, this calendar of environmental dates is your launchpad, not a script. As you explore these international climate action dates,

  • First take time to understand the underlying movements and discussions.
  • Then, consider how your brand can uniquely and authentically engage.
  • Third, take action and contribute to the collective effort.
  • Finally, share your actions to inspire others.

Let’s use these environmental dates as triggers to act, not just talk. Your brand’s participation in environmental movements and events can be a catalyst to amplify visibility for the cause, build community, and accelerate change. Use these times to communicate how your organization is taking action and encourage others to get involved. Real-life examples inspire action most of all.


Calendar of Environmental Dates 2024

January

26 – UN International Day of Clean Energy

31 – International Zebra Day

February

2 – World Wetlands Day

18 – World Whale Day 2024

27- International Polar Bear Day

March

3 –? UN World Wildlife Day?

18 – Global Recycling Day

20 –? UN International Day of Happiness?

20 – World Rewilding Day?

21 – World Tree Day / International Day of Forests

22 – UN World Water Day 2024

23 – Earth Hour

30 – International Day of Zero Waste

April

22 – Earth Day

24 – Fashion Revolutionary Day

May

11 –? World Migratory Bird Day?

11 – World Fair Trade Day

17 – Endangered Species Day

20 – World Bee Day

22 – International Day for Biological Diversity

25 – World Fish Migration Day

June

1 – World Reef Day

5 – World Environment Day?

8 – World Oceans Day

15 – Nature Photography Day

17 – World Day to Combat Desertification and Drought?

22 – World Rainforest Day

July

Plastic Free July

3 – International Plastic Bag Free Day

25 – Earth Overshoot Day ??

28 – World Nature Conservation Day

August

9 – International Day of the World’s Indigenous Peoples

12 – International Youth Day

25-29 – World Water Week

September

2 – 6 – Zero Waste Week

7 – International Day of Clean Air for Blue Skies?

13 – International Day of Positive Thinking

18 – World Water Monitoring Day?

20 – World Cleanup Day

21 – Zero Emissions Day?

29 – International Day of Awareness of Food Loss and Waste Reduction

October

1 – National Green City Day

1 – World Vegetarian Day

4 – World Animal Day

12 – World Migratory Bird Day

14 – International E-Waste Day

November

13 – World Kindness Day?

29 – Buy Nothing Day 2024

December

5 – International Volunteer Day

5 – World Soil Day 2024

11 – International Mountain Day


Has your brand used sustainability-focused dates in marketing communications? In what way and what was your takeaway?

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