Social Media Guide: Tips, Tricks, Tools, and Reasons for Employee Advocacy and Thought Leadership + a Rubric to Grade Your Own Social Media Efforts

Why Should Employees Embrace Posting on Social Media

• Social posts from employees = 8x more engagement than from employers
• ?83% of people trust recommendations made by someone they know, so you should harness the power of your greatest asset to generate clicks?
• 77% of consumers are likely to buy after hearing from someone they trust
• Posting on social media can be really fun
• You are only doing yourself a favor in terms of networking
• You are building your own brand while symbiotically filling the top of your employer’s funnel with new eyes, leads, and potential customers
• Engaging with people is a great way to have civil discourse and learn
• Sharing content builds visible culture & helps with both branding + recruiting
• 75% of B2B buyers use social media to support purchase decisions
• ?90% of B2B buyers are more likely to engage with sales professionals who are viewed as thought leaders in their industry
• Messages shared by employees went 561% further than the same messages shared on brand-owned channels
• 70% of customer brand perception is determined by experiences with people
• 59% agree that an organization’s thought leadership is a more trustworthy source for assessing a company’s capabilities than the company’s marketing
• Leads developed through employee social marketing convert 7x more?
• Content shared by employees receives 8x more engagement than content shared by brand channels?
• Employees who do social media grow their networks by 10%+ per year
• ?Brand messages are re-shared 24 times more frequently when distributed by employees through employee advocacy vs the brand
• People engage with people, not the abstraction of a brand name, but companies are made of storytelling humans
• Being creative is a fantastic way to recharge and take a short break
• Employee advocacy costs less than 1/10 of paid advertising

Tips to Post Successfully on LinkedIn

• Turn your account into creator mode to get more views/followers
• Start your intro sentence with a great hook, getting into the 'meat' of the post
• Come across as kind, grateful, humble, knowledgeable, fun, and experienced
• Create space between short paragraphs?
• Emojis are always great
• Timing: Post in the morning, when most people check LI, and when your post has a chance to be visible for the longest
• Include relevant hashtags that people are likely to be subscribed to
• Tag Celigo + people (if relevant) making posts visible to folks in their network
• Post about things you know about, or care about
• ?People come to LI to connect & learn; posts should be relevant to that
• Consistency is key even if it feels weird at first
• Posting more = you Pavlov others into liking you & your content
• It is not a one-way street. As much as posting feels tough, make sure to like/comment/ engage with other people's posts daily
• They will feel inclined to do so for you
• I have a small community of folks that like 99% of what I post, and I do the same for them. Really helps take advantage of the algorithm.
• Images, GIFs, and memes do well on LinkedIn
• https://imgflip.com/ to make memes
• https://giphy.com/ to find GIFs
• https://hemingwayapp.com/ to make sure your posts are easy to digest (try to stay between a grade level of 3- 7
• Show your personality, don't be afraid to be bold, and have some fun
• Engage with people in unique ways: posts, questions, polls, video content etc
• Add people at your company and in similar roles all day every day
• You can have up to 30k connections on LI, and each one listed is also a follower