Social Media Is A Fluff Job (or is it)?
Robin Wilson
?? Helping Auto Dealerships Stop Posting Like It’s 2015 & Start Using Social Media to Actually Sell Cars | Founder, Speaker, Inventor of Social Grenade App
Dear Friends,
I know that for most of the “everyday people”, you included, think social media, as a profession or a business can seem like “fluff”.
Like, get a real job.
But my drive to help my friends in the business space brings me back to social media everyday.
I think about my kids and grandkids and how many decisions they make based on social media and I know that this is the format or area that I can have the biggest impact on.
I know that if I can represent the story of the brand, the product or service, I can help people understand if this offering is right for them and then if it is, a customer/business connection begins.
The story starts with me.
The marketing world can seem transactional, and no one wants to feel like a transaction, I know I don’t and I never want you to feel that way either. I never want my family and fiends to feel transactional.
Shoot! I don’t even want to represent a company or business if they are transactional.
I can’t serve them.
Social media is not just for kids, it is the that way we do business, the way we talk about restaurants, discover new ways to fix our hair and the products that can help with that.
It is this cool thing called UGC (user generated content), all of the videos we see online of just regular people telling us about their experience with x product or Z restaurant, the best way to make a protein coffee or build a better booty.
It is the guy that teaches you how to replace a toilet kit and the one that he recommends.
All of this hits home more because it is organic and feels like real users are giving us advice.
We used to get our info and referrals from our friends or neighbors, now social media has taken that place. The people and influencers that we have come to know and trust are online and they are sharing stories and brands with us daily.
So you see, it is my job to help my friends and clients to craft THEIR brand story and THEIR culture and be the voice online that helps you decide if this company or product is for YOU.
Getting clear on a company’s message is the hard part.
Sometimes I have to spend time at the business and help the owner determine what they think they want people to know about them and what they offer. Most times they don’t realize what their voice is or what it should be.
I help with that.
It can be a brain squeeze. Like moving into someone else’s body. Experiencing their business from the inside and the outside.
But I love what I do, so I keep hammering away at it.
Even when the majority of my clients live in the automotive space and they only get the “media” part of social media.
They still get stuck in 1980 and are broadcasting their message, not the one where we know who they are and their story, but the one that says:
I SELL CARS….
I AM THE BEST AT SELLING CARS!
See all of my happy customers?
COME GET A DAMN CAR!
I am always hopeful they will “get it”.
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I am thrilled when one does…
But my fluffy job is not as easy as it seems.
I am in charge of the future of these businesses and dealerships.
I take it very seriously, this fluff job I have.
The future is now and it is social media.
I hope they catch on quicker in 2025
I was hopeful they had learned in 2020!
In 2020, radio was dead because no one was driving, we were all quarantined.
TV was too depressing as the body count stacked up, so TV ads were a waste of money.
Social was the only platform to get the messages out…
They forgot so soon…
But I will keep reminding them.
Every call I make.
Every email I send.
Every post I create.
Social media will help them and it is way cheaper and friendlier than their other media buys.
Pivoting in 2020 was a daily activity and I know that none of us got to see our families very much, we were just surviving the chaos.
But all the businesses that hired me to help them with their messaging during the pandemic, had the ability to pivot so fast.
Lightning fast!
If their business was deemed to be essential?
We let the people know they were open.
If only 6 people were allowed in the showroom at a time, social media was the platform to update them and schedule them.
We worked tirelessly to help our partners have a voice in a dark time.
How could they forget that social media was there for them when no one else was?
3+ Billion active daily users - hundreds of times per day = social media.
So my business may seem fluffy!
You can guarantee-
It ain’t!
And I’ll be here when you figure that out.
Love Robz
Social Media Engagement Team Life Church| Marine|Grandpa Enjoying Life With Grandchildren.
1 周Love this
Content without the hassles || Video Editor ll Videographer || Podcast Host || Data Nerd || VP of Fixed Operations || Bearded Brother || Mechanic
1 周Robin Wilson, I’ve been building a business based on social media, video, and content. The cool part; you can do it from anywhere. I’m typing this in an AirBNB just outside of Venado, Costa Rica!
Social Media Engagement Team Life Church| Marine|Grandpa Enjoying Life With Grandchildren.
2 周The best way to answer that is to ask in what way are people getting exposed to the things they desire in life? People are now spending more time on mobile devices. Social media and the internet are offering convenience. People now read books on their phone. Search online before even shopping. Television ratings have dropped. Even, for the super bowl ?? radio the same. The majority of homes with a TV or radio just have it on for noise. But even Social Media is going through some hard changes with Artificial Intelligence.
Digital Strategist | @WakeForestAI
2 周I know next to nothing about the automotive industry, but I don't see how a dealership could willfully neglect social media and be comfortable doing it. The car business is just too competitive. Given that most folks have pretty flexible taste when it comes to selecting a vehicle, it seems auto dealers should view social media as an opportunity to position themselves as tastemakers and stand out from competitors. Aside from this, as a competitor myself, if I was running a dealership and saw the guy down the road totally outshining me on Facebook, that would just needle the crap out of me.
Customer Experience Manager | BDC Specialist | Social Media Manager | Ambassador for I’m A Car Chick Podcast | Connecting People & Elevating Experiences ????
2 周I read this entire article in your voice. I could especially hear you saying the “Like, get a real job” part ?? 100% on point though!!