Social Media Features

52% of businesses that utilise various social media platforms feel it positively impacts revenue and sales. So, what are some of the latest social media features businesses can use to improve their social strategies?

?Facebook Live - Facebook live is a fantastic tool to increase awareness of your business. Majority of people prefer to watch videos compared to reading blogs and around 80% of consumers prefer watching live videos. Live videos provides businesses with the opportunity to show instead of tell. Lives are a great way to show off off new products, give business updates or give a behind the scenes look into your business and your hard working team. It's also a great way to engage with your followers in real time. A notification will be sent out to your clients when you go live, so they have the opportunity to join and talk to you.

?Instagram Reels - Reels are short 15 to 30 second video clips with audio, fun effects and creative transitions. They offer an excellent opportunity to show your business’ personality and have some fun. They are a useful way to showcase new products, answer people's questions or provide useful tips for your followers. It can be easy to get lost in the crowd, however the Instagram algorithm favours accounts that are engaging with Reels. It will promote your content to more of your audience helping to increase engagement which in turn results in more potential customers.

?LinkedIn Articles - Publishing articles on LinkedIn is a great way to show off your expertise and post longer content. LinkedIn's algorithm also decides which members in your network will be shown your content. It will also go beyond your followers to other users who have expressed an interest in the topic you wrote about if your article is made public.

?Stories - Instagram Stories gives you the freedom to post a variety of content, from showing your followers what you are currently doing to asking questions to interact with your audience. Your followers will also be notified when you've published a new Story, making them harder to miss than a regular Instagram post helping to improve brand visibility.

?Polls - Polls are a great way to engage with your customers or potential customers with minimal effort. Ask people questions to get them interacting with your post and learn more about your audience. Have fun with the polls, and be creative with them to get your brand in front of a much bigger audience. Polls help to increase your exposure and have the potential to grow your customer base.

?Facebook Store - Facebook Shop is a place for businesses to share their brand story, feature their products and reach out to customers. Creating a Commerce Manager account, gives you the ability to manage your online Facebook Shop with payment options, images of your products, and the opportunity to increase online sales revenue.?