Social Media Estate Sale: Is Your Competition Grabbing Your Goodies?

Over the years, we have had many potential clients come to us in a flurry of panic over what was being said about them and/or their company online.  People were bashing their service, putting down their products, plagiarizing their content and even discrediting their CEO.

All of these clients were anxious for a quick fix to a situation which had spin way out of their control.  In PR this is what they would call “Damage Control”, but in the social media marketing world this is what I would call “Reactive Marketing”.

But how can a brand make sure that they are not being bad-mouthed online?

If you are not even Googling your company name or your CEO every so often – we really need to talk.  Every time you do something, offline or online, there is a reaction from your audience.  It can be positive, negative or indifferent.  But whatever that reaction is, you need to make sure that you can find as much out about it as possible – not only to protect yourself from bad word, but to also analyze the effectiveness of your marketing strategy and messaging.

Read more here:  https://ow.ly/QibT6

Have you claimed all of YOUR social media real estate?