Social media checklist: What you can do today to make 2025 less stressful

We’re entering the most wonderful time of the year, and by that we mean the busiest.

When November arrives, time will start to feel like it’s slipping through our fingers. But we’re going to get through this the same way we always do — fueled by leftover Halloween candy and the promise of some serious PTO.

Here’s what’s inside today’s newsletter:

• Nine things to do in Q4 that will make Q1 10x less stressful
• New to paid social? Start with our beginner guides to LinkedIn, TikTok, Instagram, and Facebook ads
• How to make content for LinkedIn’s new video feed?

One more thing: This is the final call for filling out the Social Media Careers Survey before it closes on November 4. We’re learning some eye-opening things about the industry (like more than 30% of you are looking for new gigs daily). And we need your insights to make this work!

Thanks for reading ??

– The Loomly Team

? Nine end-of-year tasks for a stress-free January

Imagine starting 2025 with:

1. An audit of last year’s wins and fails — and new opportunities on the table
2. Laser-focused social media goals for the year ahead
3. A clear idea of how you’ll deploy budget
4. The first two weeks of January content planned and scheduled
5. Airtight security on all your social accounts
6. A curated media diet that keeps you in-the-know
7. An immaculate desktop, downloads folder, and camera roll
8. A plan to secure your must-have tools and resources
9. Smoothed-out workflows with zero bumps and delays

Stop imagining! Get this Q1 prep checklist and switch into productivity mode today ??

?? How to tell if you’re ready for paid social

Has your reach plateaued? Is your social referral traffic dropping? Do you have a juicy piece of content that’s dying to be gated? It might be time for paid social.

But how do you know you’re truly ready to kick off your first campaign? If you have 4/4 of these, paid social is a smart next step:

• A solid understanding of your audience
• Clear, measurable goals (and KPIs to match)
• An active organic social presence
• A budget (even if it feels small)

Feeling ready? Ease into it with our paid social guides for the major platforms: Facebook ads, Instagram ads, LinkedIn ads, and TikTok ads.

?? ?? LinkedIn has a new video feed (but don’t race to cross-post your TikToks)

Ever feel like your business content doesn't fit the vibe on TikTok or Reels? LinkedIn might be your happy medium, especially with its new video feed that gives content creators and B2B brands a hyper-scrollable way to connect with a business-minded audience.

When crafting videos for this feed, focus on:

• Sharing tips, advice, and thought leadership that help your audience level up their careers or business
• Showing a behind-the-scenes look at your company culture
• Highlighting data-driven insights and market trends

For a deeper dive into what's working on the new video feed, check out our full guide.

Enjoying the newsletter? Sign up for the email version and never miss an update.

New around here? We're Loomly, a social media scheduling platform for marketers and business owners who need to manage multiple social channels and accounts. Many of our 50,000+ customers discover us after a bigger, bloated platform starts pinching pennies or ignoring their help requests. Our simple tools for calendar management, collaboration and approvals, auto-publishing, and analytics do exactly what they say. (And if they don't, our customer service team is here to help within minutes.) You can try out our platform free for 15 days.