Social Media Butterfly Newsletter

In this issue, I explore how to motivate lawyers to market themselves, how use online reviews and firm history to your benefit in your social media strategy, and include a reminder to join me for a program on effectively marketing your law firm, which is today at 1pm! Follow me on LinkedIn,?Twitter, Instagram @stefaniemarronelegalmarketing, YouTube and sign up for my e-newsletter for more on these topics.

Social Media Post Idea – Use Your Online Reviews

A what to say when you have nothing to say content idea…

Take the positive quotes from Glassdoor, Chambers guides, U.S. News Best Law Firms, Google, LinkedIn and any other rankings where there is commentary and create social media posts, website copy and pitch material from them.

This content is so rich and full of useful information that helps you convey your value proposition without having to restate it yourself or sound boastful.

I don’t see law firms use this information to their advantage, and they should be!

You can use this in info your recruiting efforts as well, which is so important in this competitive talent market.

Consultants and recruiters can also utilize quotes like these regarding what it is like to work with you.

You can ask your clients to leave you a recommendation on your LinkedIn page and then repurpose those quotes.

I once got a client based on a LinkedIn recommendation that was on my page, so you never know who is looking at these quotes.

The first thing I recommend is to take all of the information from the various sources and put it into one central spreadsheet organized by publication and year. Then you can get to work with repurposing the quotes.

Bring them to life with visuals like I did here. Let me know what you think of this tip and if you will try it out!

Join me today at 1pm for a free webinar on Effectively Marketing Your Small and Mid-Size Law Firm in 2022 and Beyond (and Tips for Other Firms too!).

A lot has changed over the past two years since the pandemic, but one thing hasn’t – and that’s the fact that firms of all sizes - especially those that aren't household names - need to market themselves to stay top of mind with clients and referrals in a crowded and competitive market.

From my experience working as an in-house director of marketing and business development at a NYC mid-size law firm and today consulting as an outsourced CMO for small- and mid-size firms, I will provide actionable tips on how to more effectively manage your social media and content marketing, event strategy, competitive intelligence, business development and lead generation efforts all with an eye on keeping costs low without scrimping on quality.

Firms of ALL SIZES can utilize these tips. Topics to be covered include:

• How to get creative with your content
• How to right size your team, what to outsource and how to leverage your team to be resourceful and efficient without sacrificing quality
• How to use public relations to your advantage and get free speaking engagements and article placements
• How to use LinkedIn for lead generation and business development
• How to generate new business using content/social media
• How to make your content work harder and smarter for you
• How to create a recruiting marketing strategy in today’s highly competitive legal talent market

Register here.

How to Motivate Lawyers to Market Themselves

Sometimes it’s hard to encourage lawyers to market themselves given their full plates, work commitments and demands on their personal lives, but if you can show them why it’s in their best interest to focus on marketing and business development, you can often persuade them to do so.

Here are some of the ways I’ve been able to encourage lawyers to market themselves.

How to Use Your Firm History in Your Content Marketing and Social Media Efforts

Here’s a marketing idea – try incorporating your firm history into your business development and recruiting content marketing and social media.

Many of you work at organizations with vibrant, extensive histories and no shortage of retired employees or elder statesmen/women who would be more than happy to speak to you about the history of your firm and their time there.

Your firms can greatly benefit from the wisdom of these individuals as the information they can share with you can be of immense value for your marketing and recruiting efforts.

You can easily record and then transcribe a Q&A with them which can be edited into snippets.

I have seen several firms create successful social media campaigns using information from their firm history. Here's how to do it.

Sign up for Women Who Wow

I believe women should be celebrated not just during Women's History Month. That's why I started Women Who Wow as a community to support the growth of and celebrate the accomplishments of women in the legal industry.

Learn more about Women Who Wow and read the profiles of the awesome women profiled in the series. Sign up for Women Who Wow here. If you know a woman who should be spotlighted or want to be spotlighted yourself, reach out to me!

Follow me on?LinkedIn,??Twitter, Instagram @stefaniemarronelegalmarketing,?YouTube?and?sign up for my e-newsletter?for more on these topics.