Social Media Best Practices: Breakfast

We established in our previous newsletter, Review Response Best Practices: Breakfast, that breakfast can be a booking differentiator between properties. There is no better way to demonstrate your property’s breakfast service than social media. But there are still general guidelines to follow when posting to your profiles.?

Why is it Important?

Posting about your breakfast offerings on social media helps set clear expectations for your guests. They will know what to expect and can plan their day accordingly. It also minimizes any misunderstandings or disappointments.

Just like being transparent and honest with your guests through review responses is essential, so is posting on social media. Use authentic images of your dining space, food, and services. Authenticity builds trust and credibility.

Overall Best Practices

Showcase a variety of breakfast options that cater to different tastes and dietary preferences. Ensure your photos are well-lit to make the food look appealing. Natural lighting is often the best choice for capturing vibrant colors and details. Use flattering angles to present your food in the best possible way. Overhead shots can be particularly effective for buffets, while close-ups work well for individual dishes or items. There are several resources online for finding angle and lighting inspiration.

Do’s?

• Use high-quality, authentic images.
• Showcase a variety of offerings.
• Engage with your audience by responding to comments and messages.
• Use good lighting and flattering angles.
• Highlight specials and promotions.

Don’ts

• Avoid using stock photos that don't represent your actual offerings.
• Don't post photos with poor lighting or unflattering angles.
• Avoid neglecting your social media presence; regular updates are critical.
• Don't ignore guest feedback or questions on your posts.

What to Post

1. Room Service: Highlight the convenience and luxury of enjoying breakfast in bed.
2. Buffet: Showcase the variety and abundance of options available.
3. Full Service: Emphasize the quality and service of your dining experience.
4. Offerings: Regularly update guests on what's available, including seasonal or special items.
5. Drink Tutorial/Menu: Post videos or photos of how to make popular breakfast drinks or a menu of available options.
6. Specials: Highlight any breakfast specials or promotions.
7. Times + Prices: Inform guests about breakfast hours and prices to help them plan their day.

Examples

Execution

When potential guests see what you have to offer, your property can appear more appealing. Highlight unique or popular items to make guests eager to experience them themselves. Keep your guests informed about any breakfast promotions, updates to the menu, or changes in service times. This can help drive more traffic to your dining area.

Be Engaged

Posting on social media comes with engagement from potential, current, and past guests. Be sure to monitor and answer all comments and direct messages. These can include questions, complaints, or other issues regarding the property.?

Don’t Brush It Off

To effectively execute these best practices, ensure you have a dedicated team or individual responsible for managing your social media. Consistent updates, high-quality visuals, and engaging content are essential in making your breakfast offerings stand out and attract more guests to your property.