Social Media Analytics Tool

Virtues of Social Media Analytics Tool

As a brand, you need to get a holistic and combined view of your social media performance, to make better decisions or take necessary actions. Hence, it is not enough to limit using analytics on individual?platforms. This is why you need a tool

Social Media Analytics

Social media analytics is a method of collecting performance data from various social media platforms, blogs, sites, etc., to evaluate and make future marketing decisions. It is not just about monitoring how much engagement the business was able to garner but also about getting insight into your customer’s minds and behavior.

Studies say there are over 4.5 billion users worldwide at the start of 2021, equating to more than 55 percent of the total global population.

That’s a lot and since they are using multiple platforms, that is why every business, big or small, is present on multiple platforms.?Being present on numerous social media platforms helps the business gain more attention and convert that into sales. However, it makes social media analysis a challenge.

?Why are the Native Platform Analytics Not Enough?

?All social media platforms have some amount of analytics built into them, be it Facebook, Instagram, or Twitter analytics. They give you good insights, too, helping you track your traffic, analyze your growth rate, and tell you the number of consumers joining you constantly. And all that info put together enables you to understand where you need to place your efforts to increase your reach.

Analyzing various native platforms can cost you time and money with different tools for different activities. The chances of errors caused are not negligible, and you definitely cannot forget the competitors. They all have access to the native tools just like you.

Instead of chasing and paying for various tools, why not opt for an easier and more effective alternative to be more actionable.

Social Media Analytics Tools

There are plenty of third-party analytics platforms that provide?Social Media Analytics?tools, which save your time and help you compare aggregate results across social media platforms, and serve you in one place. Tools give you options to customize each social network individually according to your needs. They allow you to analyze multiple aspects of your brand – positioning, reputation, influence, engagement, campaign performance, and even your brand’s customer response management. Tools automatically process all the data to give you pre-configured dashboards and charts at the click of a button. They also allow you to create customized and publicly shareable dashboards and derive intuitive and decision-driving insights.

Benefits Offered by SMA Tools Vs Native Platform Analytics

Performance data from each social media platform is available in one place with easy-to-understand yet comprehensive reports.

Check how much traffic flows to your website from the social media channels.

Monitor how much web traffic and conversions your social media channels and campaigns generate.

Analyze brand sentiment and customer profiles in real-time. You can even monitor conversations from millions of sources to track engagement, potential reach, emotions, and sentiment.

Track how organic/paid social media efforts to impact your business goals and get recommendations on improvement.

Reliable data gathered on competitors’ performance helps you in setting your own social media performance benchmarks.

Measure every metric (response time, inbound volume) related to customer care and monitor them to improve systematically.

Track influencers’ key performance metrics to make the right decision and make the most of influencer marketing.

Empower yourself to optimize content and engagement strategies constantly. It hands clarity to the marketing and PR team about the strong pillars and the loose ends.

Key Take-Aways

Since the importance of social media platforms cannot be denied, one needs to be accurate with the data and the accuracy provided with social media analytics tools. With the correct use of the tools, your business goals can be achieved, whatever they may be.

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