Social Media 101: Where Do I Start?

As someone who specializes in the online marketing arena, I meet and chat with people everyday who are interested in using social media to market their business. Not a big surprise right? But what you might be surprised to learn, is many of these medium-to-large firms have a major problem: they don’t know how to start.

While social media marketing advice can be found on every corner of the internet, most of it doesn’t address this problem or offer ways to enhance or “reinvigorate” an existing campaign.

So in this article I want to push aside the “Go Get ‘Em Tiger”s and technical mumbo jumbo and provide you with a fool proof step-by-step 101 list to get your social media marketing campaign underway in no time flat!

Let’s dive right in:

Step 1: Write Down Your Objectives

The first thing you’ll want to do is really identify what you are trying to achieve through using social media to market your company. Keep in mind that more leads is not your only goal. Think about possible objectives such as; engaging your current customers/clients, offering better customer service, building brand recognition, getting more local exposure….these are the types of objectives that you should be looking at.

Step 2: Know Who Your Target Market Is

A social media marketing campaign that is laser focused has the ability to reap better results than a broad shoot campaign. You don’t want to waste time here wading through unqualified leads….you want the real deal. Make a list of 5-10 target markets that you want to hit and keep it handy throughout your campaign. Having this list will help you keep your “eye on the prize”. Read More >>> bit.ly/3tnkYwZ