Social Listening metrics you should care about
YouScan Social Listening ?
Award-winning, AI-powered social media listening platform trusted by over 400 major brands and agencies worldwide.
Marketing and PR metrics are an essential part of business strategy. However, it's not that easy to understand what metrics really matter and which of them are absolutely useless. To keep the focus on the most important numbers, every brand should choose essential indicators based on its future plans and goals.?
We've prepared top 3 articles to help you identify your brand's most important metrics.?
?? Market share is one of the most interesting indicators for every business. How is it connected with the Share of Voice on social media, and can SOV really help you undestand your actual market share? Read our article and learn why the Share of Voice is one of the essential metrics and how to track it.?
??What are other important metrics to analyze? Net Sentiment Rate and the number of WOM (World of Mouth) mentions can also be helpful. Tap the link below and check out a short list of the most critical indicators that shows customer attitudes towards your brand.?
??Lots of companies work a lot with marketing metrics. However, brand awareness and the results of PR activities also need to be measured. Check out our article on how to create a meaningful PR report and always have access to real-time data.?
Do you have any questions about applying these metrics to your business? Request YouScan's free demo, and our team will be happy to help you get the most of social media listening.?