Social Leaders Lift Their Brands

Transparent Social Executives Build Brand Value and Empower Social Employees

Should executives engage publicly on social media?

This question has been hotly debated over the years. While some say social executives bring authenticity to their brands, others say that it’s too risky, that these leaders are bound to slip up and say the wrong thing.

At Blue Focus Marketing, we’re big fans of the social executive. We’ve seen the numbers, and they’re looking pretty good. Here are three reasons your C-Suite should be central to any employee advocacy efforts:

1. In a Weber Shandwick survey, 82 percent of respondents said they were more likely to trust an executive who engaged on social media.
2. According to Harvard Business Review, nearly 7 in 10 CEOs have an active presence on their company website, contributing to content such as blogs and videos.
3. Weber Shandwick also found that prospective employees are more likely to want to work for a company whose executives engage on social media.

So what is your organization doing to encourage your C-Suite to get social?

Join us for our new video tutorial course “Social Employees: The New Marketing Channel,” where we explain why social executives matter—and organizations can support them and help them build their platforms. Of course, social executives are just one part of the employe advocacy puzzle. This 22-part course, released by Lynda.com, a LinkedIn company, will also show you how to build an effective pilot program and launch your content marketing efforts.

Ready for a social C-Suite? Click here to get started.

Check out our NEW Website ~> BLUE FOCUS MARKETING

 Welcome to Lynda.com (from LinkedIn)

What you should know before watching this course video.

Culture eats strategy for breakfast.

        The Social Employee offers an unparalleled behind-the-scenes look at the social business success stories of some of the biggest brand names in the business world, including IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee. The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers. FOREWORD by David C. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company AFTERWORD by Kevin Randall, journalist for The New York Times, The Economist and Fast Company   Please check out @SocialEmployee media buzz!