Social Justice as a Business Priority

Thank you Pride Magazine for highlighting Synchrony’s commitment to advance social justice and drive meaningful change. I’m proud to work for a company that resolves to build a more just society. You can read the full article below #pridemagazinecharlotte #diversitymatters #socialjustice #synchrony #synchronyfinancial www.pridemagazineonline.com : ?

Pride Magazine: Synchrony Financial Puts All its Might Behind Social Justice

By: Sonja Whitemon, January-February 2022 issue?

Throughout much of the history of Blacks in America, many people accepted as true that life inside Black America did not have to be different from that of White America — that the only difference was in the choices that were made. That view remained largely in place until May 25, 2020, when just 9 1/2 minutes changed everything.

The death of George Floyd opened the eyes and hearts of Americans. Even Corporate America changed its stance on matters of social justice and equality. Many individuals and institutions alike are now willing to accept that there is a Black America they may not see or understand.

Ron Everett is senior vice president and hub leader for Synchrony Financial’s Charlotte office and says the response to George Floyd’s murder was a long time coming, and the restrictions on normal activities due to the pandemic may have contributed to it becoming the tipping point that it was. “We heard Eric Garner, long before George Floyd, say that he couldn’t breathe,” Everett said. ?

“There have been videos of these things before but there were other outlets to divert people’s attention. This time, we were in the middle of a shutdown due to the pandemic.” “We watched Eric Garner die, we watched John Crawford die [and] we watched Tamir Rice die,” Everett said. “There are a number of other situations that occurred where individuals were going about life and their lives were tragically ended — abruptly.” ?

The difference, says Everett, is the country and the world had distractions that we didn’t have last summer. “Everything was focused on the pandemic and George Floyd.” A staunch supporter of justice and equality himself, Everett applauds his company’s response to the tragedies of last summer.?

In June of 2020, following the death of George Floyd, the company began a campaign of listening to employees to better understand what it can do to combat racism and systemic injustices. “Those sessions were very frank and raw,” said Everett. And as a result of what company leaders heard from their employees, Synchrony came out swinging with bold new initiatives to make real social change. ?

Here are just a few: ?

The company elevated diversity and inclusion to one of its corporate strategic imperatives, with Board-level accountability.

Synchrony said in a press release, ”We recognized that to succeed at driving progress over the long term, we must treat diversity and inclusion no differently than we would any other critical business challenge.” ?

Synchrony and Synchrony Foundation pledged $5 million for organizations supporting social justice and equity. The pledge will support national non-profit organizations that are working to bring about social justice, combat systemic racism and make a difference in the lives of Black Americans. ?

Synchrony committed $50 million to education in underserved communities. The company launched an initiative called Education as an Equalizer that commits $50 million to be invested over 5 years to expand access to higher education, skills training in high-growth fields, and financial literacy for underserved communities and its own workforce. ?

Synchrony joined a coalition to hire one million Black Americans in 10 years. OneTen is a coalition of leading and former CEOs and companies that will train, hire and advance one million Black individuals into family-sustaining American jobs over the next decade. Synchrony says its participation in OneTen is part of its ongoing commitment to building a more just and equitable society. Synchrony Financial has long been a champion of diversity and inclusion.

The company earned a reputation as one of the most diverse companies in the country, recognized year after year for its performance in diversity and inclusion. It is consistently on Fortune Magazine and Great Place to Work lists rating highly in categories related to diversity. ?

Last year Synchrony was named to the top 10 percent on the Diversity Best Practices Inclusion Index, which measures best practices in the recruitment, retention and advancement of people from underrepresented groups; inclusive corporate culture; and workforce demographic data. ?

Synchrony Financial is based in Stamford, Connecticut. It has an office in the Charlotte Ballantyne area where marketing, IT, finance, banking services and customer service operations are located. Synchrony is a Fortune 200 premiere financial services institution and the largest provider of private label credit cards and financing options in the country for large and small businesses. If the name doesn’t ring a bell for you, its client list will. ?

The company backs credit products for retail giants that include JC Penney, Belk, Lowe’s, Amazon, Walgreens, QVC, PayPal and many others. Besides retail, Synchrony provides credit products in other industries that include health, auto, travel and home, along with award-winning consumer banking products.?

Synchrony’s credit services boast more than $139 billion in sales financed. The company plans to continue to use its strength in the marketplace to advance social justice, diversity and inclusion in business and communities nationwide.?