Social Intellectual Art

The true wealth of a country is deliberate by its art, while the true worth of a people’s art is strong-minded by their awareness and the value they place on their art. The totality of the consciousness and value the people place on their art can thus be identified as a brand. Cultural brands have been identified with nations just by the sheer display of their cultural Commonwealth.

One significant development in Nigeria today is the fact that while the country is challenged politically, there appears to be an evolution of a cultural brand which is derived from archetypes of diverse ethnic creative potentials merging into a homogeneous brand which can be seen as the beauty in the good character of a nation. It is no wonder therefore to find a cultural brand emerging through the collective unconscious of the citizens of Nigeria.

Beside identifying with a brand, there must be a cohesive effort to package and utilize such a brand. The more a brand is packaged and utilized, the more the visibility of such a brand. Such packaging should be a combined effort of artists, patrons and galleries that promote and market the art as a national brand.

It is hereby recommended that all stakeholders (including private and governmental agencies) should key into this opportunity of upholding the Nigerian brand for the future of our great country.