The Social Insider - 14th March 2025

Welcome to The Social Insider with me – Sam! Here you’ll get the inside scoop of what’s been going on from my screen to yours. Read on to find out more about my upcoming events, projects and the latest news and tips for your social media PLUS?everything in between!

I’ve made a decision… and I’m so excited about it.

When I first started my business over 8 years ago, one of the first things I offered was social media training, and I LOVED it.

There’s something so rewarding about seeing people come into a session feeling confused, stressed, and overwhelmed and then leaving lighter, clearer, and confident about their social media strategy.

But over the past few years, I haven’t been doing as much training as I’d like, and that’s about to change!

I’m bringing back monthly social media training sessions, both in person and online, covering all things social media and here’s what’s coming up next month:

Friday 21st March – Simplify Training and Strategy - Social Media Training and Content Creation Day in Northampton - A full-day session with only 3 spaces left.

• Morning session: Social media training - understand the right platforms for you and how to get the most out of them.
• Afternoon session: Hands-on content creation - walk away with content for both posts and videos for the rest of the year.

GET YOUR TICKET TODAY

Master Reels & Short-Form Video (In-Person Training!)

Are you struggling to create engaging Reels & short-form videos that actually grow your audience? Let’s fix that.

Join me for an in-person, hands-on training where you’ll learn how to: Create scroll-stopping Reels & short videos with ease Use simple editing tricks to make your content stand out

Learn how to make money from your videos Understand the algorithm & get your videos seen by thousands Confidently show up on camera (without overthinking it

This is not just a sit-and-listen session, I’ll will be showing you 1:1 in a small group (max 10 people) so you leave with real, ready-to-post content and a strategy that works.

?? Date: Tuesday 22nd April ? Time: 10 AM – 4 PM ?? Location: Northampton ?? Includes: Lunch & refreshments ?? Early Bird Price: ￡97 (Book before the end of March) ?? Full Price: ￡147

This is your chance to nail your video content and start reaching more of the right people, because who doesn’t want thousands of new eyes on their business?

GET YOUR EARLYBIRD TICKET TODAY?

Master ManyChat: Automate & Simplify Your Socials

Want to save time, boost engagement, and turn your followers into customers on autopilot? Then you need to get to grips with ManyChat.

I’m running an online training where I’ll show you how to: Set up ManyChat the right way (without the overwhelm!) Automate DMs to capture leads & book calls while you sleep Use keyword triggers to respond to FAQs & drive engagement Grow your audience and convert more followers into paying clients

This isn’t just another tutorial, it’s a hands on training where you will see ManyChat in action, learn real strategies that work, and get step-by-step guidance so you can start using it immediately.

• Date: Wednesday 23rd April
• Time: 10am - approx 90 minutes
• Cost: ￡37 (free to members of the Simplify social media support hub)

GET YOUR TICKET TODAY

I can’t wait to help more business owners feel confident and in control of their social media again.

When’s the Best Time to Post? (It’s Not What You Think!)

I get asked all the time, “When’s the best time to post on social media?”

And the honest answer? There isn’t one.

Social media isn’t one-size-fits-all. The ‘perfect’ time to post will depend on your audience, your industry, and even the platform you’re using. What works on a Monday morning might not get the same results on a Friday night.

So, what’s the best approach? Test it.

Try posting at different times of the day across a week or two. Look at your insights—when are people engaging the most? When are your posts getting the best reach?

Here’s what I recommend: * Post a couple of times a day at different times to see what works

• Track your engagement (likes, comments, shares, saves)
• Look at your analytics and spot patterns
• Adjust your strategy based on real data

It’s all about working smarter, not harder. So instead of stressing over the ‘perfect time,’ focus on showing up consistently and learning from your own audience.

Give it a go and let me know what you find!

PS: Need help figuring out what’s working for your socials? DM me as I’d love to help!

This Week’s Top Recommendations – Podcast, Book, Boxset & Film

And Finally...

We all love a good recommendation, right? This week, I’ve got a few gems for you, whether you’re after a laugh, some inspiration, or a binge-worthy watch!

Podcast Pick: Help I Sexted My Boss – If you love a good laugh, William Hanson & Jordan North will have you in stitches every week with their antics. Perfect for a lunchtime listen!

Book Recommendation: Let Them by Mel Robbins – If you need something inspiring, this is a must. It’s also available on Audible, so if you’ve got any spare credits, get it downloaded!

Boxset to Binge: Paradise (Disney+) – If you know me, you’ll know I love a good boxset, and this one is worth the watch. Add it to your list!

Film for the Weekend: The Gorge (Apple TV) – A love story with a mix of horror and thriller—trust me, even if horror isn’t your thing, you’ll love this. Grab the popcorn and settle in!

Let me know if you check any of these out, I’d love to hear what you think! And if you’ve got any top recommendations, send them my way.

Thanks For Reading!