Social Experiments & Communications

James Wong James Wong

James Wong

Designer-Turned-Marketer | Driving Brand Growth and Innovation at the Intersection of AI & Sustainability

发布日期: 2015年5月21日
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Social experiment based commercials/content are trending with the following examples:

Real Beauty by Dove
https://www.youtube.com/watch?v=XpaOjMXyJGk

A Mother's Wish by BA
https://www.youtube.com/watch?v=cRij3yYi6W4

Future Me - by Emirates Bank
https://www.youtube.com/watch?v=0ImhxRD2O70

Birthday Surprise - by Maybank
https://www.youtube.com/watch?v=vn0CVTyfAxA

It is going viral , it is connecting with more consumer and it helps the brand reconsider its brand purpose... SO ! advertising and communication as an industry is addressing consumers desire for authenticity.... FINALLY ... find your brand purpose? and connect

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