The Social Edition

Welcome to the latest edition of the Financial Marketer newsletter, where we focus on all things relating to social media.

Social media platforms are a bit like having a Ferrari in the garage, while they can be a powerful way for companies to build brand awareness, create client engagement and generate new leads, they too need to be driven properly. We share insights into how to develop the best social media strategy and how to measure its effectiveness.

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Articles:

While some social media platforms will perform better for your brand, having a diversified social media approach can bring significant benefits, including increased brand awareness, engagement and conversion.

While social media advertising is one area of a paid media strategy that helps to build greater brand awareness and generate new leads, it’s also particularly beneficial for finance brands looking to reach beyond their organic following.

Finance marketing teams often grapple with how best to demonstrate the ROI content and social media marketing delivers. Looking at how users engage with the site and analysing the onsite soft and hard goal completions is often overlooked.

To achieve engagement and reach your content strategy needs to be supported by an always-on best-practice social media strategy that allows you to target and reach multiple different audiences around the world.

With YouTube garnering the most engagement from investors, asset managers can conclude that what investors want most from social media is video content that educates on both the basics of investing and more complex subjects.

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Financial Marketer is the industry publication for the global finance sector.