Social distancing hits eCommerce consumer behaviour with a bang

COVID-19 has shifted consumer behaviour and forced organisations to modify their offerings and operations as many have increased their digital shopfronts and technological capabilities to survive and thrive. If your business hasn’t already adapted to the current eCommerce environment, you may get left behind.

Develop a targeted offering, as the one size fits all approach won’t be enough in today’s micro marketing and personalised environment. Building an online community, by reviewing and adapting your current digital practices, will help businesses flourish through these changing times. Understanding your customers and providing them with what they want will help build and retain loyalty.

Your online store should emulate the physical experience to provide consumers with an exceptional online experience full of all the information they need to make a purchase and followed by the right delivery service.

The evolution of eCommerce presents a wake-up call for businesses around the world.?

If you would like support with your eCommence business, give Purple Giraffe a call today.