The Social Daily - Tuesday 6.12.22
Jonathan Pollinger - Social Media and AI Trainer
Helping you make the most of Social Media and AI
The Social Daily
Welcome to Tuesday's update ??
Today I'm planning and creating posts and catching up with admin.
Have a productive day!
JP
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Stat of the day
If you sell products are you using AR (Augmented Reality)?
66% of consumers who use AR are less likely to return their purchases.
Source: Snap, Publicis and Alter Agents
New features
2 new BeReal type features from Instagram
Instagram is working on more BeReal type features. Glimpse incorporates BeReal’s dual camera image sharing feature into Stories plus Roll Call where users have 5 minutes to post videos and images in a DM chat. As with Stories, these expire after 24 hours. The person who’s posted the Roll Call can unsend at any time. As with BeReal, only those who have added can see others’ responses.
Thanks to app researcher Alessandro Paluzzi for this news.
领英推荐
New AR experience on Snapchat
Snapchat has launched a new AR experience with sportswear brand New Balance to aid shoppers in the gifting season.
The New Balance Lens uses VoiceML software that works similarly to a chatbot, but is voice activated. Snapchatters verbally answer questions about whoever they’re shopping for - themselves, friends or family.
At the end of the experience, the Lens uses your answers to recommend one or more products to virtually unbox.
More notifications on Twitter
Twitter has added new mute options to notifications to give you more control of what you want to receive
Comment: Handy for this still on Twitter for reducing notifications. Would be good if you could also remove tweets on the same basis.
Thanks to Ahmed Ghanem @ahmedghanem on Twitter for this one.
Opinion
No one likes talking about Twitter drama more than people on Twitter. And lately, the platform has become increasingly meta. Twitter is now full of comments about Twitter layoffs, Donald Trump’s comeback, and whatever “hardcore,” “dense and intense” work ethic CEO Elon Musk is inflicting on staff this week.
And finally
Slowest news day ever?