Social Commerce - An Essential Guide for Retailers

Social Commerce - What is it, and how can retailers use it?

Social commerce is a relatively new concept that is taking the retail world by storm. So, what exactly is social commerce? In short, social commerce is the process of using social media platforms to drive sales and encourage customer loyalty.?

Think about it this way - when you see a friend post about a new product they're using and loving, you're more likely to go out and buy that product yourself, right? That's social commerce in a nutshell! Keep reading to learn more about how retailers can use social commerce to keep their customers buying from them.

Why Use Social Commerce?

There are several reasons why retailers should be using social commerce to drive sales and encourage customer loyalty. First and foremost, social media platforms have a vast reach. There are billions of active users on platforms like Facebook, Instagram, Twitter, and Snapchat. By utilizing social media platforms for marketing purposes, retailers can reach a large number of potential customers with relative ease.?

Another reason to use social commerce is that it allows retailers to build relationships with their customers. In today's world, people want to do business with companies that they know, like, and trust. By engaging with customers on social media, retailers can create an emotional connection that encourages customers to keep coming back.?

Finally, social media platforms provide retailers with valuable insights into their target market. By analyzing the data provided by social media platforms, retailers can learn more about their target market's demographics, interests, and needs. This information can then be used to create targeted marketing campaigns that are more likely to result in sales.?

How Can Retailers Use Social Commerce?

Now that we've answered the question "what is social commerce?" let's take a look at how retailers can use it to keep their customers buying from them.?

The first step is to create profiles on the major social media platforms - Facebook, Instagram, Twitter, Snapchat, etc. Once you have created your profiles, make sure to populate them with high-quality content that will appeal to your target market. This content could include things like product photos and videos, helpful blog posts, infographics, etc.?

The next step is to start engaging with your target market. Like and comment on their posts, answer their questions and generally show them that you care about them as human beings (not just as potential customers).?

Finally, make sure to track your results so that you can see what's working and what isn't. The best way to do this is to set up Google Analytics tracking on your website and/or landing pages. Google Analytics will provide you with valuable insights into things like website traffic, conversion rates, time on site, etc. All of this information can be used to improve your social commerce strategy moving forward.?

And finally but not least...

Utilizing social media platforms for marketing purposes is a great way for retailers to reach a larger number of potential customers and create an emotional connection that encourages customer loyalty. Social media platforms also provide retailers with valuable insights into their target market, which can be used to create targeted marketing campaigns resulting in increased sales figures for the retailer. Retailers who are not utilizing social commerce are missing out on a huge opportunity!

Retail by Aptimyz is a complete retail solution built solely for retail. The team at Aptimyz are constantly improving our products to provide retailers with the most competitive future-proof solution at a fantastic price. If you’d like to learn more about our solution, please book a demo with our founder and CEO,?David Soden?Soden?here.