Social Commerce: Key Trends in 2021

It is unbelievable how many changes we have gone through last year. Some more permanent than others.

The trends and innovations in the marketing space have been moving at a significant pace. And we cannot contain our excitement about newer possibilities and ways to reach and engage with our audience.

The pandemic compelled us to stay at home with strict lockdowns and as a result our dependence on technology saw a significant surge.

Technology came to our rescue

Work from home became inevitable as did schooling and learning. We met our friends online, played games with them, and even ate food virtually to feel connected.

We do not know when but in all the chaos we made a new best friend and that was our smart phone.

People spent hours on social media platforms trying new TikTok trends, cooking different recipe and keeping themselves entertained.

With people spending so much time on Social Media sites, the marketers saw massive potential in terms of reach and demographics. Social Media networks also equipped themselves with e-commerce capabilities.

Social Commerce became a phenomenon

It is not a new concept, but it is definitely the latest digital marketing buzzword.

How do Social Commerce and eCommerce differ? 

They are both the same when it comes to buying and selling products and services. The difference is in the platform. Social commerce uses social media platforms like Facebook, Pinterest, and Instagram to sell while eCommerce is about sales on your website.

Social Commerce Trends for 2021

Here are the most important trends to understand when it comes to social commerce:

Click to read more on Social Commerce from one of Toronto's top Digital Marketing Agencies!