The Social Check-Up
Social media platform updates?you need to know...
TikTok
·?TikTok has updated its direct messaging feature. Users can now create group chats and send stickers in DMs
· LinkedIn’s updated search capabilities mean that the use of keywords may be more important than hashtags
· Brands can now sponsor user-generated newsletters, allowing them to capitalise on content by thought leaders in their community
Meta
·?Instagram shifts its focus to reach and views instead of followers and likes; ‘views’ will now be the primary metric across all platforms
·?Following successful testing, users can now share 20 photos or videos in a single carousel on Instagram
·?Instagram is testing vertical profile grids instead of the traditional square grid. According to its chief, Adam Mosseri, the majority of uploads on the platform feature vertical content
· Threads analytics has arrived. From ‘views’ to ‘interactions’, desktop users can now access key performance metrics for their account. In addition to this, Threads is also rolling out a scheduling and draft function for posts
X
·?X is testing the removal of like, comment and repost metrics from replies, as well as engagement buttons
YouTube
· YouTube is testing merging short?and long-form videos into a single feed. With ‘Shorts’ generating 70 billion views daily, this move aims to maximise viewership across all content types